[Remote] Paid Search (SEM) Manager

Note: The job is a remote job and is open to candidates in USA. Bisk is a company that partners with leading institutions to deliver online degree and certificate programs. They are seeking a proactive and data-driven Paid Search Manager to own paid search strategy and execution, driving qualified leads and enrollment through effective budget management and performance optimization. Responsibilities • Develop and execute SEM strategy by program, audience, and funnel stage, balancing scale and efficiency. Drive performance against CPL, CPA, L2E, and enrollment targets • Build, launch, and optimize campaigns (Search, Performance Max where appropriate, remarketing/search retargeting, and DSAs as relevant). Maintain rigorous keyword, match type, query mining, and negative keyword hygiene • Own account structure, naming conventions, and experimentation roadmap. Run ongoing tests across bidding, creative, landing pages, audiences, and geo/device/dayparting • Lead conversion rate optimization partnership with landing page owners. Translate insights into requirements for page layout, messaging, forms, and speed improvements • Manage budgets, forecasting, pacing, and scenario planning by program and seasonality. Communicate tradeoffs clearly when shifting spend across programs and markets • Ensure tracking integrity across pixels, offline conversion imports, enhanced conversions, call tracking, and CRM integrations. Maintain high confidence in attribution and reporting • Create and optimize ad copy, display creative, and other content as needed • Partner with SEO leads on keyword intelligence, intent modeling, and content/landing page opportunities. Use SEM query data to inform SEO content priorities and vice versa • Coordinate with web and analytics teams on site updates that affect crawlability, indexing, and conversion performance. Align launch timing and measurement plans for major site or platform changes • Support platform migrations or major web changes by validating tracking, preserving performance-critical paths, and monitoring post-launch volatility. Build contingency plans to protect lead flow during transitions Skills • 8+ years managing SEM programs with meaningful monthly spend and multiple campaigns/ad groups, including ongoing optimization at scale. Demonstrated impact on CPL/CPA and downstream conversion (not just clicks) • Advanced proficiency in Google Ads and strong working knowledge of GA4 and Google Tag Manager. Experience with offline conversion imports and CRM-connected measurement • Strong analytical capability and comfort with ambiguity, including forecasting, experimentation, and causal reasoning. Ability to communicate results and decisions to non-technical stakeholders • Proven operational discipline: documentation, QA checklists, tracking validation, and repeatable optimization routines. High attention to detail with budgets and measurement • Google Ads, GA4, Google Tag Manager, Looker Studio (or BI equivalent). Keyword and competitive tools (e.g., SEMrush, Ahrefs, Similarweb) as available • CRM and marketing automation ecosystems used for lead management and offline conversion feedback loops. Call tracking and form analytics tools as applicable Company Overview • Bisk partners with institutions to deliver exceptional online learning experiences. It was founded in 1971, and is headquartered in Tampa, Florida, USA, with a workforce of 201-500 employees. Its website is Apply tot his job