[Remote] PPC/SEO Specialist - National Brands Services

Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a PPC/SEO Account Manager to manage client relationships and ensure the successful execution of digital marketing campaigns, focusing on SEO, SEM, and social media marketing. Responsibilities • Build and maintain strong interpersonal client relationships, beginning at the account onboarding stage • Conduct regular review and reporting calls with clients to discuss marketing campaign performance and strategy • Ongoing project management, collaboration and organizing to ensure successful delivery of SEO and social media marketing campaigns • Manage and coordinate requests for clients with digital listings and website products • Manage and maintain Facebook boosted post spend to support organic social media campaigns • Keep up to date on latest industry trends • Build strategy and establish performance baselines Skills • Excellent understanding of marketing concepts, value, and best practices of owned and earned media, particularly around SEO, SEM and social media marketing • Basic understanding of website setups, including key areas that impact SEO & SEM performance and online visibility • Ability to communicate different marketing strategies and tactics to clients in a way they can comprehend and trust • Excellent analytical and presentation skills, including the ability to decipher data into actionable items so clients can collaborate with us and understand how our work is benefiting them • Superior customer service skills, including the ability to build long-term relationships, present new ideas, and assist with client upsells • Excellent communication and interpersonal skills, including the ability to communicate at various levels across companies, and internally across departments with highly skilled specialists • Ability to work independently and as part of a team, as well as work remotely • Proven project management, organizational, and time management skills • Ability to stay up to date on latest industry trends; and articulate them clearly and confidently • Computer skills, including Microsoft Suite • Salesforce /Customer Relationship Management tools • SEO Tools – Google Analytics, AdWords, Search Console • Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.) • Website Tools/Platforms – i.e., WordPress, HubSpot, GoDaddy • 2-5 years or more of relevant experience as an account manager or related title in digital marketing • Experience working with SEO and social media marketing clients strongly preferred • B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses • Bachelor's degree in Marketing, Advertising, Emerging Media or related field preferred Company Overview • LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools. It was founded in 2018, and is headquartered in Pittsford, New York, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job