[Remote] Product Marketing Manager- Marvel Strike Force

Note: The job is a remote job and is open to candidates in USA. Scopely is a global interactive entertainment and mobile-first video game company, and they are seeking a Product Marketing Manager to join their Strategic Marketing team. This role will drive player acquisition, engagement, and retention for MARVEL Strike Force through innovative marketing campaigns and collaboration with various teams to connect players with game content. Responsibilities • Lead Product Marketing – Act as the voice of the player by partnering with Product to shape positioning, messaging, and go-to-market strategies that turn new characters, features, and Marvel beats into clear, engaging value through integrated campaigns • Define & Measure Success – Set KPIs, track performance, and use data insights to optimize campaigns for maximum impact • Drive Full-Funnel Marketing – Partner with Creative, Performance Marketing, Growth and PX teams to connect UA strategies with in-game activations • Documentation & Processes - Maintain clear campaign documentation and streamline cross-functional workflows to ensure consistency • Shape the ASO Roadmap – Own creative and copy testing for app stores, driving higher visibility and conversion • Maximize Platform Visibility – Lead pitches and programs with platform partners to improve featuring, merchandising, and surfacing opportunities • Champion Brand Identity – Bridge product and marketing by tying in-game updates to external campaigns, ensuring a consistent voice and identity across channels and partner activations • Manage Partnerships – Support the day-to-day marketing relationship with Marvel and internal product stakeholders, ensuring alignment on strategy and execution Skills • 3-4 years of consumer and/or product marketing experience, ideally in gaming, entertainment, or digital services • Proven success running product marketing integrated campaigns under tight deadlines • Data-driven mindset with experience in setting and optimizing KPIs • Strong project ownership from ideation through execution and analysis • Excellent communication skills—both written and verbal—with the ability to influence cross-functional teams • A creative problem-solver who thrives in a fast-paced, collaborative environment Benefits • Equity • Bonuses • Comprehensive benefits package • Healthcare benefits • Retirement benefits • Pet insurance • Paid holidays • Paid Scopely free days • Unlimited paid time off Company Overview • Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games. It was founded in 2011, and is headquartered in Culver City, California, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job Apply tot his job