[Remote] Social Media Marketer – Caribbean region

Note:The job is a remote job and is open to candidates in USA. SkillHat is a global training institute providing expert training and coaching to help professionals launch careers in tech. They are seeking a dynamic and creative Social Media Marketer to drive organic lead generation and create engaging content while optimizing strategies based on data and feedback. Responsibilities• Develop and execute creative social media strategies across LinkedIn, Instagram, and our website. • Create and manage content that drives engagement and generates at least 400 organic leads per month.• Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up. • Analyse data and feedback to refine social media campaigns and improve performance. • Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity. • Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy. Skills• Proven experience in social media marketing with a track record of driving organic growth.• Strong understanding of LinkedIn and Instagram algorithms and platform best practices. • Ability to create engaging content, including graphics, short videos, and written posts. • Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly). Company Overview• SkillHat is an e-learning platform that offers business analysis training and skill assessment services. It was founded in 2020, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees.Its website is Apply tot his job