Remote Social Media Strategist jobs Jobs in Ann Arbor, Michigan | Remote Work From Home

Remote Social Media Strategist (Remote – flexible hours around Ann Arbor, Michigan) * Why this role exists now* – We just closed a $45 million Series B round and our newest product line is rolling out in the next quarter. To turn that momentum into real conversations on Instagram, LinkedIn, TikTok and the rest of the social universe, we need a strategist who can take the buzz from Ann Arbor to the rest of the country and beyond. --- ##The Reality ofThis Role When you first hear “Social Media Strategist,” you might picture endless posting schedules and cute memes.The truth is a little messier—and a lot more rewarding. In the past six months our brand awareness in Ann Arbor jumped 28 %, but on the national stage we’re still under‑served. We need someone who can translate the local love we’ve built in Ann Arbor, Michigan into sustained, measurable growth across all platforms. You’ll be joining a 10‑person marketing squad that grew from three people a year ago. Our lead designer lives in Ann Arbor and runs the visual language; our copy chief splits time between Ann Arbor and Austin, TX; the paid‑media lead works from Seattle.We operate fully async, so you’ll be writing briefs at midnight if that’s when the creative spark hits, and you’ll be reviewing performance dashboards first thing in the morning, no matter where you’re physically located. Every week there’s a new brand initiative—launching a feature for our SaaS product, a partnership with a local Ann Arbor charity, a holiday giveaway that must go live at 9 a.m. PT. The timelines tighten fast; we’ve seen a campaign go from concept to live in 12 days. Your job is to keep the content pipeline flowing, the voice consistent, and the metrics climbing, all while juggling competing priorities and the occasional “urgent response” from an influencer who’s just dropped a comment.You’ll report directly to the Head of Marketing, who has spent the last three years building the brand from the ground up in Ann Arbor; they’ll be your sounding board for strategy, the gatekeeper for budget, and the person who will push you to test a new platform when the data suggests a gap. Collaboration is a daily habit: you’ll partner with product, sales and customer‑success teams—sometimes in real time via Slack, sometimes through a shared Notion board that lives as much in our collective mind as on a screen.--- ## What You’ll Actually Do - Own the end‑to‑end social media calendar for all owned channels, ensuring at least 12 posts per week per platform and meeting the 90‑day content cadence we’ve set for Ann Arbor and the broader market. - Build audience personas using data from Google Analytics, Sprout Social and our internal CRM, then translate those personas into tailored messaging that lifts engagement rates by at least 15 % each quarter. - Partner with the product team to craft launch narratives, creating a pre‑launch teaser series that drives a 20 % lift in sign‑ups within the first week in Ann Arbor.- Create visual assets using Canva, Adobe Express and a shared Airtable library, making sure every graphic follows the brand guide we refined after the last focus group in Ann Arbor. - Manage paid‑social experiments in Meta Business Suite and TikTok Ads Manager, allocating a $12 k monthly budget across test groups and reporting ROAS back to the CFO within 48 hours of each sprint. - Analyze weekly performance with Tableau and Sprinklr, pulling out the top‑three growth levers and presenting them in a 5‑minute async video for the whole team.- Lead community conversations, responding to comments and DMs within an average of 2 hours during business hours (and within 6 hours outside of them), keeping sentiment scores above 80 % in the quarterly NPS survey. - Experiment with emerging platforms (e.g., Threads, BeReal) by dedicating 5 % of the monthly content budget to exploratory pilots, then documenting lessons learned in a shared Notion page. - Train junior marketers on platform best practices, running a bi‑weekly 30‑minute “social‑lab” session that has already helped two interns earn a full‑time offer.- Coordinate influencer outreach using Upfluence and a personalized outreach template, securing at least three micro‑influencer collaborations per quarter that generate a combined reach of 250 k users in Ann Arbor and surrounding regions. - Maintain an editorial style guide that reflects the tone we honed after the #OurStory campaign in Ann Arbor, updating it quarterly based on audience feedback and brand evolution. - Report directly to the Head of Marketing with a concise KPI snapshot every Friday, covering follower growth, engagement rate, click‑through rate and cost per acquisition, all visualized with a single‑page dashboard in Google Data Studio.--- ## Skills That Truly Matter Must‑haves - 3‑5 years of hands‑on social media strategy for B2B or SaaS brands (experience in the tech scene of Ann Arbor is a plus). - Proven track record of growing organic followers by at least 30 % year‑over‑year on one major platform. - Mastery of Sprout Social, Hootsuite or Buffer for scheduling, plus deep familiarity with Meta Business Suite, TikTok Ads Manager and LinkedIn Campaign Manager. - Ability to translate raw metrics into clear narrative insights; fluency with Tableau or Google Data Studio.- Strong copywriting chops—able to write a tweet in 140 characters that still feels personal to a reader in Ann Arbor. Nice‑to‑haves - Experience with community‑management tools like Discord or Discord‑like Slack channels for brand communities. - Knowledge of SEO basics and how social signals affect organic search. - Graphic design experience using Canva, Figma or Adobe Suite. - A portfolio of case studies that includes at least one successful influencer partnership. Interpersonal DNA - Comfortable speaking up in async stand‑ups and writing clear, concise briefs that colleagues in Ann Arbor can act on without a follow‑up meeting.- High emotional intelligence: you can defuse a heated comment on Twitter while keeping the brand’s voice intact. - Curiosity that drives you to test a new feature the moment it lands in the platform’s beta, then share the results with the whole team. --- ## Standout Extras - Authored a guest column on “Social Listening for Growth” in * MarketingPro* (10 k reads, 3 k shares). - Built a side‑project “SocialPulse,” a free dashboard that aggregates hashtag performance across 30 platforms—now used by three small startups.- Mentored two interns who later became full‑time social media managers at companies in Ann Arbor and Denver, CO. - Led a charity livestream in Ann Arbor that raised $8 k for the local food bank, surpassing the original goal by 120 %. - Completed a certification in Meta BlueprintAdvanced Strategies (2023). --- ##Compensation & Benefits - Base salary: $78 000 – $95 000 USD, commensurate with experience and proven results. - Performance bonus: Up to 12 % of base salary, tied to quarterly growth KPIs (follower lift, engagement, lead quality).- Home‑office stipend: $1 200 per year for equipment, internet, or ergonomic upgrades. - Learning budget: $2 500 annually, covering courses, conferences or books—no approval needed. - 401(k) match: 4 % of salary, vested after one year. - Health coverage: Medical, dental and vision with 85 % employer contribution. - Paid time off: 20 days per year, plus the standard 10 U.S. holidays; we also give an extra “mental‑health day” each quarter. --- ## Growth & Culture In the next 12 months you’ll be the go‑to voice for all social conversations, and you’ll start shaping the broader brand narrative.By year two we expect you to own the paid‑social budget, lead a small team of two junior strategists, and influence product‑roadmap decisions based on social feedback from Ann Arbor and beyond. Our culture is built around async collaboration: we use Slack for quick check‑ins, Notion for documentation, and Loom for video explanations. We respect time zones, so you won’t be expected to be online at 2 a.m. for a meeting unless you volunteer. The team values transparency—our quarterly OKRs are posted publicly in a shared Google Sheet, and we celebrate both wins and “close calls” in our Friday wrap‑up.If you love the idea of turning a local conversation in Ann Arbor into a national brand story, while learning from a group that is as comfortable discussing a meme as they are dissecting a funnel, you’ll feel at home here. --- ## Interview Process 1. Screening call (15 min) with the Hiring Lead – quick chat about background, motivations and salary expectations. 2. Portfolio review (30 min) via video call – you’ll walk us through two campaigns you’re proud of, focusing on strategy, execution and results.3. Live strategy exercise (45 min) – we’ll give you a brief on an upcoming product launch in Ann Arbor; you’ll outline a one‑month content plan and KPI targets. No need to bring a perfect deck; we’re interested in your thought process. 4. Team fit interview (30 min) with two members of the marketing squad – informal conversation about collaboration style, remote work habits and how you handle tight deadlines. 5. Final chat (20 min) with the Head of Marketing – wrap‑up, answer any lingering questions, and discuss next steps.We aim to move from the first call to an offer within three weeks. If you feel you’re a strong match but a particular step feels daunting, let us know—we’re happy to adjust the process. --- ## Closing We are an equal‑opportunity employer. Our commitment to a diverse, inclusive team extends to every stage of the hiring journey. * If this sounds like you, we’d love to hear your story.* Send us a brief note about why social media matters to you, and attach the two campaigns you’re most proud of. We’ll read every submission with the same care we give to our community posts.--- * P.S. One of our senior staff in Ann Arbor recently told me, “The best part of this job isn’t the analytics; it’s the moment you see a comment from a long‑time customer saying, ‘Your post made my day.’ That’s why we keep pushing.”* We can’t wait to read yours. Apply tot his job