Senior Director of Product and Partner Marketing

Description:OVERVIEWTheSenior Director of Product and Partner Marketing drives PLTW’s go-to-market strategies, ensuring excellence in product positioning, launch execution, and sales enablement while also leading a high-impact partner marketing engine that fuels adoption, strengthens partnerships and elevates PLTW’s presence with customers, funders and collaborators. This role shapes compelling product messaging, value propositions, co-marketing and growth initiatives that resonate with K–12 educators, administrators, and decision-makers, supporting both acquisition and retention.Occasional travel required. RESPONSIBILITIESGo-to Market and Sales Enablement• Develop and execute go-to-market (GTM) strategies with clear, customer-centric messaging and differentiated positioning tailored to differentiation by audience (K12 district leaders, school administrators, and educators. • Build and deliver sales enablement tools and launch support materials that improve productivity, win rates, and ensure consistent messaging across teams. (presentations, battlecards, objection handling, ROI/impact narratives, product guides, training).• Support product launches and program updates, ensuring marketing and sales teams are equipped with the right messaging and materials. • Establish and leverage market intelligence and analytics tools (Salesforce, Hubspot, Tableau, bolthires Analytics, etc.) to guide strategy, measure performance, and inform messaging and positioning. • Stand up market intelligence processes (segmentation, competitive monitoring, win/loss) and voice-of-customer insights to guide GTM decisions. Partner Marketing (Supply & Funding)• Develop joint value propositions and scalable partner marketing frameworks to expand reach and ensure brand alignment and recognition.• Collaborate with the fundraising team to translate partner investments into measurable outcomes, including program awareness and growth, national recognition, thought leadership positioning and expanded student/educator engagement. • Establish scalable partner marketing frameworks (tiering, playbooks, templates, brand/co-branding guidelines, approval workflows) and ensure recognition/compliance standards. External Customer Communications & Thought Leadership• Lead customer communication strategies, including newsletters, retention marketing, and program updates to ensure consistent and aligned messaging.• Collaborate with Public Relations to develop thought leadership initiatives, media engagement, and executive communications. Collaboration & Leadership• Lead and develop a high-performing team, fostering a culture of innovation, collaboration, and performance-driven marketing. • Operate as a senior cross-functional leader with Product, Sales, Development/Fundraising, Creative, Demand Marketing, Customer Success, and PR to drive one story to the market. • Partner with external agencies, influencers, customers and industry experts to expand PLTW’s reach and credibility.• Drive change management within and across teams to adapt to changing priorities while staying focused on long-term objectives. Measurement & Optimization• Define and track key performance metrics, including product interest, product adoption, content engagement, sales enablement effectiveness, partner campaign performance and engagement. • Set and report product marketing manager targets (program-specific marketing qualified leads, influenced pipeline, win-rate lift on competitive plays). • Continuously optimize messaging, content formats, and communication channels based on audience insights and data.• Run post-launch retros and partner campaign reviews; continuously refine messaging, proof points, and partner plays based on performance and stakeholder feedback. • Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise. • Other duties as assigned. Requirements:QUALIFICATIONS• Bachelor's degree in marketing, communications, business, or a related field of study, or equivalent related experience. • Demonstrated experience in K-12 product marketing leadership and partner or channel marketing required.• Expertise in go-to-market frameworks, methodologies and approaches. • Experience coaching, leading, and managing the work of others. PROFESSIONAL SKILLS• A customer-centric approach to all internal and external interactions. • Values and leverages the unique strengths and perspectives of each Team Member. • Takes pride in the work, celebrates success, and has fun. • Approaches work with curiosity and experimentation. • Customer-centric mindset, with the ability to translate audience insights into compelling marketing content.• Excellent written, verbal, and communication skills, with the ability to influence stakeholders across the organization. • Data-driven and analytical, with a focus on content and brand measurement and optimization. • Strategic and creative thinker, able to balance big-picture strategy with tactical execution. • Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment. • Expertise in product positioning, sales enablement techniques, messaging frameworks, and go-to-market strategies.• Proven ability to steward high dollar partnerships and funding relationships through marketing, recognition, and storytelling. • The ability to influence professionally and constructively. • Accountable and takes ownership. • Excellent judgment and ability to adapt to changing priorities with ease and efficiency. 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