Senior MedSpa Growth Strategist for Meta Ads and GoHighLevel. White Label Partner. - Contract to Hire

This role covers both strategy and execution during the trial period. You are expected to think like a growth operator, not a task executor. Engagement Structure Initial 1.5 month paid trial Extension to 3 months based on performance and clarity of impact Month to month continuation after if performance is strong Lead Generation and Revenue Strategy Own strategic oversight of all lead generation and appointment generation efforts Advise on offer positioning, service prioritization, and pricing angles to maximize revenue per booked appointment Identify which services should be pushed at launch versus delayed Optimize for booked appointments, show up rate, and revenue quality, not leads volume Paid Ads Setup and Execution Execute and advise on Meta ad account setup, business manager structure, pixels, domains, verification, and compliance Build and manage campaign structure suitable for a new or early stage MedSpa Make clear decisions on lead forms versus landing pages and budget allocation Actively manage and optimize campaigns during the trial period Diagnose performance issues and adjust quickly Creative Direction and Ad Messaging Lead creative strategy for paid ads Provide scripts, hooks, angles, talking points, and examples Guide the client team on what to film and how to frame offers Continuously refine messaging based on performance data Funnels and Conversion Systems Advise and execute on funnel strategy for lead capture and booking Execute funnel creation where required Advise on funnel structure, flow logic, and conversion optimization I will handle admin level execution and deeper technical builds when needed CRM and Appointment Flow Advisory Advise on how leads should flow into the CRM and booking system Recommend follow up structure, timing, and appointment setting logic Align ads, funnels, and follow up into one cohesive system Experience Requirements Proven experience working with high level or luxury MedSpas Understanding of premium patient expectations, compliance, and brand positioning Experience optimizing for high value services, not discount driven volume Ability to operate with minimal direction and high accountability This role requires strong opinions, clear recommendations, and comfort being responsible for outcomes. Apply tot his job