Shopify E-commerce Manager

Job Title: Shopify E-commerce Manager Reports to: Chief Operations Officer Location: Remote (US-based) Classification: Full Time Days/Hours: Monday-Friday, 9am-6pm ET *occasional hours determined by business need Work Authorization Required Rate: $70–85k + performance-based bonus Company Overview: MobileMustHave.com was founded by Erik & Kala, two full-time RV'ers who have been on the road since 2015 and who run other successful technology businesses. After helping hundreds of fellow RV'ers find the best solutions for common problems nomads face, Erik & Kala decided to start MobileMustHave.com with the mission of providing exceptional customer service, tested industry-leading products, and super-fast shipping to our customers. MobileMustHave.com’s 30,000 sq ft warehouse is in Traverse City, Michigan where most orders are shipped from; however, the company’s sales and customer support teams are 100% virtual. Job Overview: This role is for a hands-on Shopify operator who owns the storefront day-to-day: PDPs, collections, navigation, landing pages, promo swaps, filters, and “oh no, something broke” moments. You’ll work directly with our Head of Operations as the primary owner of the Shopify storefront. Marketing, CRO, and leadership will bring ideas, priorities, and copy. You’ll turn that into a fast, clear, reliable store that converts. • Day to day, you’re inside Shopify: fixing layouts, fixing bugs, updating templates, creating and maintaining product pages and categories, wiring up filters, and keeping promos accurate. • Implementing most decisions from Ops / CRO / Marketing, but you’re expected to push back and propose better options when something is confusing, brittle, or doesn’t make sense. • Your default mode is steady, organized, drama free execution. You like checklists, clean backlogs, and knowing what shipped this week. If you enjoy quietly making the store better every week, keeping things organized, and being the person others trust to ‘handle Shopify,’ you’ll fit right in! Responsibilities: Commercial & Performance Ownership • Own core storefront performance in partnership with CRO & Marketing (conversion rate, revenue per session, PDP engagement). • Translate business goals (promos, launches, priorities) into clear on-site execution and flag issues that may impact sales. Merchandising & Catalog Strategy • Own on-site merchandising execution: category structure, product visibility, sorting, and internal linking. • Ensure new products and categories are integrated intentionally and support business priorities. Strategic Input & Continuous Improvement • Regularly audit the storefront and proactively recommend improvements based on data, customer behavior, and support feedback. SEO & Discoverability • Ensure SEO best practices are applied across PDPs, collections, and category pages. • Partner with Marketing to support organic discoverability without breaking technical or structural foundations. Data-Driven Execution & Reporting • Monitor key storefront KPIs and flag anomalies, regressions, or opportunities early. • Validate that CRO tests, promos, and changes are implemented correctly and measured accurately.​​​​​ In 6-12 months, success looks like: • This role is the primary person solving Shopify problems, not the Head of Operations. • The storefront feels coherent and maintained: • Navigation and collections feel intentional instead of ad hoc • Landing pages follow a few solid patterns instead of one-off experiments • New categories and products slot in cleanly • MMH leadership sees a meaningful lift in conversion (with a lot of the heavy lifting done by CRO / marketing, and you making sure it’s implemented correctly and measurably). For the team: • Marketing and CRO love working with you because their ideas get executed correctly and on time. • Support sees fewer “the site is confusing / broken” complaints. • Leadership doesn’t have to log into Shopify to know what’s live, what’s next, and what’s broken. To avoid confusion, this role does NOT own: • Inventory management • Paid media strategy or buying • Social media management • Email marketing strategy or calendar You’ll support these areas from the Shopify side (landing pages, tracking, basic integrations), but you are not the owner of those channels. Target state we’re hiring for: • ~50% — Building and updating the storefront • PDPs, collections, nav, homepage, landing pages • Implementing logo updates, new categories, and filters • ~25% — Implementing CRO / marketing changes • Copy and layout updates to key PDPs and pages • New promo pages / promo flips • Rolling out standardized templates • ~15% — Housekeeping and QA • Walking key flows (home → category → PDP → cart → checkout) • Fixing small visual bugs before they become big problems • Keeping apps, templates, and content in sync • ~10% — Reporting and getting ahead of problems • Simple weekly check-in: What’s ready to go / What you’re picking up next / What’s blocked or needs a decision • Calling out issues early (slow templates, messy nav, app conflicts, etc.) Preferred Skills: You don’t need to know every tool on day one but should be very comfortable going deep in Shopify and learning the rest quickly. Core: • Shopify (Online Store 2.0) Themes, sections, templates, basic Liquid, metafields, collections, navigation, etc. Be the power user here, not just a page builder operator. • Analytics & Data • GA4 • Shopify analytics and reports • PostHog (nice to have, not required on day one) Ecosystem & Integrations: • Klaviyo (mainly how it connects to Shopify, not owning email strategy) • FreshDesk • Stripe • Microsoft 365 (email, docs) • Slack (day-to-day communication) Key Shopify apps (nice to have experience with): • Shogun (page design) • Accentuate • Script → Functions migrations • Okendo (reviews) • Other common Shopify app patterns for filters, search, upsells, etc. Work with existing dev resource for heavier engineering changes. You don’t need to be a full-on engineer but should know your way around HTML/CSS and basic Liquid enough to make safe, non-breaking front-end edits. Qualifications: • Owned or heavily managed one or more Shopify stores (ideally mid-sized, not tiny side projects). • Strong executor with solid Shopify depth who’s gradually building more strategy muscles. • Calm and organized: • *Keep lists, track changes, and document what you did • *Don’t mind repetitive tasks if they keep the system clean • *Take pride in “no surprises” when something goes live • Comfortable being on your own: • *No team to delegate to • *No agency buffer • *Being the person who figures it out or calls for help early • Understanding of RVs and RV lifestyle: • Own one, camp regularly, or grew up around them • Understand the difference between “this looks cool” and “this is actually usable on the road” • Curious about the lifestyle we serve, even if you’re not full-time • Slow and steady, detail oriented and ‘keeps the train on the tracks’ while other people chase new ideas. Education and Experience: • Associate’s degree preferred • 5+ years of Shopify Experience • 3+ years of Ecommerce Manager Experience More about the Company and Perks: • Remote-first, US-based We’re fully remote with ability to work from anywhere. Many of us are in RVs, on the road, living the lifestyle we sell into. For this role, being based in the US with reasonable overlap to US business hours is needed. • Seasonal rhythm Summers are busier (RV season), winters slower. Slow periods = more time for deeper improvements and projects. • Ownership with support • No weekend meetings. • Occasionally, you’ll start or end a promo on a weekend. • If the site has an emergency, this position takes point on triage, with help from the team when needed. Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time and as needed. Job Type: Full-time Pay: $70,000.00 - $85,000.00 per year Benefits: • Flexible schedule • Paid time off Application Question(s): • We do not currently offer a company-sponsored health benefits plan. Is that a deal-breaker for you in your job search? • In your most recent role, what best describes your responsibility for Shopify? Write down all that apply. a. Led the storefront end-to-end (primary owner) b. Shared ownership with a small team c. Implemented tasks defined by others (agency / dev team) d. Light content-only updates (no themes, no structure) • List 2–3 Shopify stores where you were directly responsible for the storefront. For each, include: URL, Your role/title, What you owned specifically (themes, PDPs, collections, nav, landing pages, promos, etc.), and Tech stack notes (theme, page builders, notable apps). • Rate your comfort level with Shopify themes (Online Store 2.0). (Choose options a, b or c). a. I can safely edit themes, templates, and sections, including Liquid. b. I can configure sections and templates but avoid editing Liquid. c. I mostly use visual/page builder tools only. • Rate your comfort level with HTML/CSS for front-end tweaks. (Choose options a, b or c). a. Very comfortable debugging and adjusting layouts b. Comfortable with small changes using existing patterns c. Limited / copy-paste only • How comfortable are you making small, safe Liquid changes. For example, adding a metafield, adjusting conditional blocks? (Choose options a, b or c). a. Very comfortable b. Somewhat comfortable c. Not comfortable • Which tools have you personally used to monitor storefront performance? Write down all that apply. a. GA4 b. Shopify analytics c. Other (please specify) • What’s your experience with RVs or camping, if any? (Write down options that apply to you). a. Own an RV and use it regularly b. Previously owned / grew up around RVs c. Camp regularly (tent, van, etc.) d. Limited experience but interested • Have you worked with any of the following? Write down all that apply. a. Shogun (or similar page builders) b. Accentuate (or metafield-heavy setups) c. Filter/search apps on collection pages d. Okendo (or other review apps) e. Script → Shopify Functions migrations • Are you comfortable with a role where you occasionally need to start/end promos on evenings or weekends? (Yes/No) • Are you comfortable with a role where if the site is “on fire,” you’re the first person to jump in and triage? (Yes/No) Experience: • managing live Shopify stores hands-on: 3 years (Required) Location: • Colorado (Required) Work Location: Remote Apply tot his job