Vice President, Digital Marketing – MarTech

Job Description: • Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities. • Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance. • Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience. • Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making. • Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance. • Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications. • Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes. • Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities. • Work closely with Data and IT teams to leverage market insights for strategic decision-making. • Support the broader marketing team by contributing to coordinated planning and department priorities. • Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals. • Define and track digital marketing Objectives and Key Results (OKRs). Requirements: • Experience leading digital marketing for a global organization within a highly regulated industry. • Experience in the insurance or financial services industry (preferred) • Minimum of 10 years of experience in digital marketing and marketing technology. • Experience building and leading scalable digital marketing teams across locations. • Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, AEO, GEO, and attribution models. • Exceptional analytical skills and attention to detail. Benefits: • Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance • Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement • Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services • Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more. Apply tot his job