VP of Marketing & Technology - Direct Hire

VP of Marketing & Technology (Digital Marketing + IT Leadership)Direct HireLouisville, KYBaseSalary: $160,000–$175,000 + 20% bonus based on sales and profit performanceAllegiance Staffing is recruiting for a rapidly growing company in the agricultural marketing and equipment advertising industry. We are hiring a VP of Marketing & Technology to lead digital marketing strategy and oversee technology/IT initiatives, driving measurable growth through SEO, paid media, CRM, analytics, automation, and digital transformation.This is a senior leadership opportunity for a data-driven, hands-on leader who can build high-performing teams and improve both marketing performance and business systems. Responsibilities• Lead and develop Marketing and Technology teams to execute integrated digital strategies• Drive lead generation, conversions, and customer engagement using data-driven marketing• Improve SEO, website performance, and online participation through paid search, paid social, email, and content strategy• Oversee new digital tools, CRM enhancements, marketing automation, AI efficiencies, and user experience improvements• Build dashboards and reporting; improve ROI through analytics, attribution, and automation• Maintain consistent brand messaging across channels and campaigns• Ensure IT systems are secure, efficient, and aligned with company goals• Support Sales with presentations, advertising strategy, and occasional customer visits• Recruit, mentor, and retain marketing and IT talent• Travel to customer sites and trade shows as needed• Report directly to executive leadershipQualifications• Bachelor’s degree in Marketing, Information Systems, Business, or related field• 10+ years of progressive leadership in marketing, technology, and/or digital transformation• 5+ years in senior management• Experience leading cross-functional teams with measurable results• Strong knowledge of digital marketing, SEO, analytics, customer acquisition, and conversion optimization• Experience managing IT teams (software developers/programmers and system administrators)• Agriculture or agribusiness experience preferred but not required• Strong communication, leadership, and strategic planning skillsWhy Join• High-visibility role with direct impact on revenue and growth• Lead both Marketing and Technology in a fast-growing organization• Opportunity to modernize systems and build scalable digital strategiesto be considered for this VP-level opportunity in Louisville.Keywords: VP Marketing, Vice President Marketing, Marketing Technology, Digital Marketing, SEO, Paid Search, PPC, Paid Media, CRM, Marketing Automation, Analytics, Attribution, Digital Transformation, IT Leadership, Technology Director, Agribusiness, Agriculture Marketing. #DAS Apply tot his job