Experienced Director of Consumer Data Collection and Activation - Driving Digital Engagement and Data-Driven Strategies at arenaflex

Introduction to arenaflex arenaflex is a leading private industry player that is revolutionizing the way companies interact with their consumers. With a portfolio of over 20 distinct billion-dollar brands, we are committed to delivering exceptional customer experiences and driving business growth through data-driven strategies. Our innovative group culture encourages creativity, risk-taking, and collaboration, making us an exciting place to work for talented professionals. Job Overview We are seeking an experienced Director of Consumer Data Collection and Activation to join our team at arenaflex. As a key member of our digital team, you will be responsible for driving first-party consumer data collection and activation systems, working closely with cross-functional teams to enhance customer engagement, adoption, and loyalty across various digital channels. If you have a passion for data-driven customer engagement design and a desire to advocate for the best consumer experience, we encourage you to apply for this exciting opportunity. Key Responsibilities Develop and implement comprehensive strategies for collecting, managing, and utilizing first-party consumer data across the digital environment. Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to improve consumer profiles and segmentation. Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with different customer segments. Collaborate with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration. Work with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage. Essential Qualifications To be successful in this role, you will need: A Bachelor's degree in a relevant field. At least 8-12 years of experience in a similar role, with a proven track record of driving consumer engagement and data-driven strategies. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk. A strategic mindset, with the ability to translate business objectives into meaningful customer engagement strategies. Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. A strong understanding of data analysis, customer segmentation, and targeting approaches. Preferred Qualifications While not essential, the following qualifications are desirable: Experience working in a fast-paced, dynamic environment, with a proven ability to adapt to changing priorities and deadlines. A strong understanding of data privacy regulations and industry standards, with experience implementing consent management processes and ensuring compliance. Familiarity with emerging technologies and trends in consumer data collection and activation, such as artificial intelligence, machine learning, and the Internet of Things (IoT). Career Growth Opportunities and Learning Benefits At arenaflex, we are committed to helping our employees grow and develop in their careers. As a Director of Consumer Data Collection and Activation, you will have access to: Professional development opportunities, including training and mentorship programs, to help you enhance your skills and knowledge. Cross-functional collaboration and networking opportunities, to help you build relationships and stay up-to-date with industry trends and best practices. A dynamic and innovative work environment, with a culture that encourages creativity, risk-taking, and experimentation. Work Environment and Company Culture At arenaflex, we pride ourselves on our innovative group culture, which encourages creativity, collaboration, and growth. Our work environment is dynamic and fast-paced, with a focus on delivering exceptional customer experiences and driving business growth. As an employee, you can expect: A collaborative and supportive team environment, with opportunities to work with talented professionals from diverse backgrounds and disciplines. A culture that values innovation, risk-taking, and experimentation, with a focus on continuous learning and improvement. A range of employee benefits and perks, including flexible working arrangements, professional development opportunities, and access to cutting-edge technologies and tools. Compensation, Perks, and Benefits As a Director of Consumer Data Collection and Activation at arenaflex, you can expect a competitive salary and benefits package, including: A salary range of $35-$40 per year, depending on experience and qualifications. A range of employee benefits, including health insurance, retirement savings plans, and paid time off. Access to cutting-edge technologies and tools, including marketing automation and CRM platforms, data analytics software, and emerging technologies like AI and IoT. Conclusion If you are a motivated and experienced professional looking for a challenging and rewarding role, we encourage you to apply for the Director of Consumer Data Collection and Activation position at arenaflex. With a strong focus on data-driven customer engagement, innovation, and collaboration, we offer a dynamic and supportive work environment that is perfect for talented professionals looking to grow and develop their careers. Apply now to join our team and help us drive business growth and deliver exceptional customer experiences. Apply for this job