Note: The job is a remote job and is open to candidates in USA. Launch Potato is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. They are seeking a Business Intelligence Lead to own the reporting infrastructure for decision-making across various verticals and to become a proactive analytical partner within the team.
Responsibilities
- Own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals
- Partner closely with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge the team with insights
- Audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards
- Articulate how assigned verticals make money and what the key performance levers are
- Improve dashboard standardization while executing on ad hoc requests with accuracy and business context
- Develop a roadmap to standardize reporting across verticals
- Build trust with the business team through education, best practices, and a standardized reporting suite
- Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance
- Establish strong working relationships with Yield, Paid Media, and Account Management teams
- Act as the trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard
Skills
- Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
- Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
- Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
- Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
- Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing
- Strong candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business
Benefits
- Profit-sharing bonus
- Competitive benefits
Company Overview