Note: The job is a remote job and is open to candidates in USA. IMA | Institute of Management Accountants is seeking a Digital Paid Marketing Manager to oversee their paid digital marketing programs. This role involves planning, executing, and optimizing digital campaigns to drive lead generation and membership growth while collaborating with various teams to achieve measurable business outcomes.
Responsibilities
- Serve as the day-to-day owner of all paid digital advertising efforts across the organization
- Build, launch, manage, and optimize campaigns across:
- Google Ads
- LinkedIn Ads
- Meta (Facebook and Instagram)
- Display and retargeting platforms
- Emerging digital advertising channels as appropriate
- Manage campaign budgets, bidding strategies, audience targeting, and conversion tracking
- Ensure campaigns are optimized to achieve lead generation, enrollment, membership, and revenue goals
- Monitor campaign performance daily and proactively adjust strategy to maximize return on investment
- Analyze campaign performance and identify opportunities to improve conversion rates, engagement, and cost efficiency
- Conduct ongoing A/B testing of:
- Ad creative
- Messaging
- Audience segments
- Landing pages
- Calls-to-action
- Campaign workflows
- Continuously optimize campaigns to improve key performance metrics including CPL, CPA, ROAS, and conversion rates
- Develop recommendations for budget allocation and channel investment based on performance data
- Create and optimize landing pages, forms, workflows, and campaign tracking structures
- Support audience segmentation and lead nurturing efforts
- Ensure proper campaign attribution and reporting throughout the marketing funnel
- With the support of the Senior Digital and Growth Marketing Manager own digital marketing performance reporting and insights
- Develop dashboards and monthly reporting packages for marketing leadership
- Analyze campaign, channel, audience, and conversion data to uncover actionable insights
- Track and report on:
- Leads
- Conversions
- Cost per lead
- Cost per acquisition
- Return on ad spend
- Landing page performance
- Campaign ROI
- Funnel conversion metrics
- Present recommendations for optimization and future investment opportunities
- Manage campaign tracking, attribution, and UTM governance
- Ensure accurate measurement across advertising platforms, HubSpot, CRM systems, and analytics tools
- Identify opportunities to improve reporting capabilities and marketing technology utilization
- Maintain data integrity and campaign measurement standards
- Partner with Marketing Strategy Directors to execute integrated campaign plans
- Collaborate with Content, Creative, and Communications teams to develop and optimize campaign assets
- Provide performance insights that inform future marketing strategy and investment decisions
- Serve as the subject matter expert for paid media performance and digital campaign optimization
Skills
- 5+ years of hands-on performance marketing or digital advertising experience
- Proven success managing and optimizing paid media campaigns across Google, LinkedIn, and Meta
- Strong experience with HubSpot campaigns, landing pages, workflows, and reporting
- Experience managing advertising budgets and driving measurable ROI
- Advanced analytical skills with the ability to translate data into actionable recommendations
- Experience creating executive-level performance reports and dashboards
- Experience in professional associations, education, certification, membership, SaaS, or B2B organizations
- Experience with Google Analytics, Looker Studio, and CRM integrations
- Familiarity with SEO and website optimization best practices
- Experience managing webinar, demand generation, and lead nurturing campaigns
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