Note: The job is a remote job and is open to candidates in USA. MacroHealth is a healthcare technology company that operates an intelligent marketplace platform to enhance healthcare purchasing. They are seeking a Director of Product Marketing to lead the go-to-market strategy for their Marketplace Platform, manage a product marketing team, and collaborate with various leadership teams to ensure effective product positioning and market engagement.
Responsibilities
- Lead go-to-market (GTM) strategy across MacroHealth's full portfolio in partnership with Commercial and Product leadership, ensuring a cohesive product narrative across the Marketplace Platform
- Lead and develop MacroHealth's Product Marketing function, managing and coaching a Product Marketing Manager while building the team's playbooks, processes, and capabilities
- Partner with Product, Sales, Account Management, and Executive leadership to shape product direction and translate the roadmap into market-ready positioning and messaging
- Own competitive and market intelligence, anticipating market shifts and proactively adjusting strategy to stay ahead of competitors and surface differentiation for Sales
- Evaluate new market segments and expansion opportunities across the portfolio, informing where MacroHealth should extend its go-to-market focus next
- Lead end-to-end GTM launch planning and execution for new products and major product enhancements, from strategy through cross-functional rollout and post-launch measurement
- Build and scale Sales enablement to increase win rates and improve buyer conversations
- Support pricing and packaging strategy in partnership with Finance, Product, and Executive leadership, providing market and competitive input to inform decisions
- Bring market and competitive insight directly into product investment and roadmap conversations with Executive leadership, helping shape where MacroHealth invests next
- Drive customer engagement and advocacy, identifying customer champions, developing case studies and success stories, and creating peer-to-peer proof points that strengthen our GTM narrative
- Oversee the development of high-impact product marketing content and storytelling—presentations, brochures, case studies, webinars, and thought leadership—that supports both launch and always-on demand
- Build an AI-enabled product marketing practice—embedding AI into research, content, and workflows so a lean team consistently drives the velocity and impact of a much larger one
- Define and report on product marketing KPIs, using data to connect launch and enablement efforts to pipeline, win rate, and revenue outcomes
Skills
- 10+ years of experience across B2B marketing, product, or commercial roles, including 5+ years specifically in B2B product marketing
- 5+ years healthcare or health tech industry experience required; experience marketing to health plans, payers, TPAs, or benefits brokers is a strong plus
- Experience partnering with Executive, Product, Sales, and Finance stakeholders to shape go-to-market and pricing decisions
- BA/BS required
- Strategic product marketing leader—equally comfortable influencing portfolio-level GTM strategy with cross-functional partners and rolling up sleeves on a collateral piece
- Thrives in ambiguity—comfortable setting direction and making progress even when the roadmap or org is still taking shape
- Builds influence without authority—earns alignment across Executive, Product, Sales, Account Management, and Finance without owning any of those functions outright
- Genuine curiosity about the buyer and customer experience—grounds positioning, competitive strategy, and advocacy work in real customer perspective
- Exceptional storytelling and communication skills—able to craft compelling narratives and distill complex technical and market concepts for a variety of audiences
- Strong analytical and data-driven decision-making skills—comfortable turning market data and performance metrics into actionable strategy
- AI-native and tool-forward—actively uses AI tools such as Claude to move faster, work smarter, and do more with a lean team
- Highly organized and self-directed—manages multiple concurrent launches and priorities without dropping the ball
- People management experience strongly preferred—proven ability to lead, coach, and develop product marketing talent
- MBA preferred
Benefits
- Bonus
- Equity
- 401k match
- Flexible PTO
- Medical/dental/vision insurance
- Flexible work options
- Comprehensive benefits
Company Overview