Note: The job is a remote job and is open to candidates in USA. Smart Communications is expanding in healthcare as a strategic growth market and hiring a Healthcare Vertical Marketing Leader to help shape how we grow, where we play, and how we win. This Senior Manager role serves as the healthcare market expert and strategic advisor to Product Marketing, Sales, Demand Generation, Enablement, and Product—translating market opportunity into differentiated positioning, focused investment choices, and measurable business results.
Responsibilities
- Lead healthcare market intelligence and strategic positioning by identifying market opportunities, priority segments, buyer personas, emerging trends, competitive threats, buyer priorities, and healthcare growth plays that inform our overall market strategy
- Own healthcare-specific value propositions, ideal customer profiles, and messaging frameworks that differentiate Smart and guide investment, go-to-market focus, and executive engagement
- Develop, launch, measure, and optimize quarterly healthcare sales plays that improve pipeline creation, conversion, competitive wins, and seller confidence
- Equip the field with battlecards, POV decks, objection handling, competitive intelligence, and executive-ready messaging that drive adoption and measurable sales effectiveness
- Play a significant role in shaping the healthcare marketing strategy by identifying where we play, which opportunities we prioritize, what messages we take to market, and where we invest to drive growth
- Partner with Demand Generation and Campaign teams on messaging, briefs, insights, content, and events that improve engagement, pipeline, and conversion across priority programs and market moments
- Represent Smart Communications in healthcare through direct engagement with customers, prospects, partners, analysts, and industry influencers to validate messaging, gather market insight, and bring the voice of the customer into our go-to-market efforts
- Build market visibility and thought leadership that strengthens credibility within the healthcare payer community and supports pipeline growth
- Translate launches, roadmap updates, and market shifts into healthcare-ready use cases, value stories, and launch kits that help the field sell effectively
- Convert trends such as AI, automation, digital transformation, and cost optimization into differentiated positioning, thought leadership, and practical field guidance aligned to healthcare priorities
- Deliver QBRs with concise business readouts on performance, market opportunities, pipeline trends, and competition, with clear recommendations on where to invest, accelerate growth, and correct course when needed
Skills
- Bachelor's degree required
- 5+ years in B2B SaaS product, industry, or solution marketing, with experience shaping strategy, influencing cross-functional teams, and delivering measurable go-to-market results
- Relevant healthcare payer, strategy, practitioner, or analyst experience is also valuable
- Experience leading vertical or industry go-to-market strategy in B2B SaaS, connecting positioning and enablement to pipeline, win rates, and revenue outcomes
- Strong executive communication skills
- Credibility in regulated industries such as healthcare, insurance, financial services, or public sector
- Strong strategic thinking, cross-functional influence, and hands-on execution in fast-growth B2B environments
- Ability to turn market insight into go-to-market action and business impact
- MBA or advanced degree preferred
- Alternative consideration may be given to healthcare-focused industry analysts with strong payer expertise and network, or practitioners with recent experience leading successful digital or AI transformation initiatives within a major healthcare payer organization
Benefits
- Extensive health, dental and vision insurance
- Employer-funded health savings account
- Flexible spending plan
- Life and AD&D insurance
- Short and long term disability insurance
- Gym membership reimbursement
- 401K contribution
- 18 days’ holiday allowance plus an additional day off on your birthday
- Fully remote with occasional travel required
Company Overview