Note: The job is a remote job and is open to candidates in USA. Everlywell is a digital health company pioneering the next generation of biomarker intelligence. They are seeking an experienced Growth Marketing Manager to own paid search advertising, responsible for scaling the SEM program and developing a robust search marketing strategy.
Responsibilities
- Own end to end paid search campaigns, including Shopping and Performance Max as core channels
- Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget
- Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders
- Define experiments to iterate and enhance channel performance
- Leverage AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently
- Drive innovation and automation within search tactics to drive top line sales growth from new customers
- Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion
- Partner internally with analysts to drive data insights derived from search tactics
- Manage reporting exercises that leverage 3rd party search insights to enhance persona building and media consumption behaviors for first and repeat purchases
- Maintain ongoing measurement of search KPIs
- Identify and evaluate opportunities to expand into additional PPC growth channels as the program matures
Skills
- 7+ years experience in search campaign management, with recent direct-to-consumer or relevant agency experience
- Strong technical expertise in paid search performance tactics with deep knowledge of automation trends
- Proven experience running ecommerce Shopping campaigns and Performance Max as a core part of a search program
- Hands-on experience using AI tools and workflows within SEM — for keyword/bid optimization, ad copy generation, and campaign deployment
- Proven campaign management with comfort and prior experience managing 7-figure paid media budgets
- You are technical, analytical, and empathetic to the customer's wants and needs
- Proven track record of delivering impact through SEM investments to grow consumer sales
- Strong analytical skills, with prior experience leveraging web analytics platforms (Google Ads, Bing Search, Google Analytics, etc.) to inform tactical decisions and strategy
- Strong communicator both up and down
- High intellectual curiosity and comfort in collaborating cross-functionally in a fast-paced startup environment
Company Overview