Note: The job is a remote job and is open to candidates in USA. VueStay Vacations by Casago is building a national vacation rental brand and is seeking a creative and organized Marketing Specialist to support their marketing and sales efforts. The role involves executing multi-channel marketing campaigns, maintaining brand consistency, and providing support to the sales team within a newly established marketing team.
Responsibilities
- Assist in the creation and deployment of email marketing campaigns using platforms such as Brevo, Mailchimp, Constant Contact, or similar tools
- Develop newsletters and automated drip campaigns targeting prospective and returning guests and owners
- Maintain and segment email contact lists to ensure accurate, up-to-date subscriber data
- Assist in creating new lead sources
- Assist in the design, editing, and production of marketing brochures, flyers, and promotional print materials
- Assist with ordering promotional items and apparel
- Support the marketing team with website updates, including publishing blog posts, updating promotions, refreshing landing page content, and uploading photography
- Coordinate with the web development team to communicate content changes and track updates through completion
- Assist in the execution of social media content calendars for platforms including Instagram, Facebook, and LinkedIn
- Create, schedule, and publish engaging posts — including photography, short-form video, stories, and Reels — that showcase VueStay properties and experiences
- Monitor social media channels for comments, messages, and mentions; respond in a timely and on-brand manner
- Provide marketing support to the sales team, including materials and campaign assistance
- Contribute to a collaborative work environment that promotes open communication, innovation, and employee engagement
- Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy
- Other duties as assigned because every day is different in hospitality!
Skills
- 1–3 years' professional experience in marketing or communications
- Strong written and verbal communication skills with keen attention to detail
- Experience collaborating cross-functionally to achieve company goals
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and Google Workspace
- Proficient with email marketing platforms (Mailchimp, HubSpot, or similar) and social media scheduling tools (Hootsuite, Later, or similar)
- Proficiency in design tools such as Adobe Creative Suite and Canva
- Basic experience with a content management system (WordPress, Squarespace, or similar)
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Experience working in the vacation rental, hospitality, or tourism industry is highly preferred
- Bachelor's Degree in Marketing, Communications, Business, or a related field is strongly preferred, though we recognize that great talent comes from many different paths
- Knowledge of basic SEO principles and digital advertising platforms (Google Ads, Meta Ads) is a bonus
- Experience using AI tools to support marketing work is a bonus
Benefits
- Fully remote work environment with reliable internet connection.
- Typically a Monday – Friday workweek with expectations to be flexible to support the needs of the business, including peak season.
- Able to work independently across time zones while staying closely connected to the Marketing team.
- Occasional travel less than 10% of the time for team offsites and market visits.
Company Overview