Note: The job is a remote job and is open to candidates in USA. Wildix is a global leader in Unified Communications & Collaboration as a Service (UCaaS) seeking a Head of Channel Marketing. In this role, you will lead regional marketing initiatives, drive business growth through partner ecosystems, and mentor a high-performing marketing team to achieve Monthly Recurring Revenue objectives.
Responsibilities
- Serve as the strategic marketing partner to the Country Manager, aligning marketing investments, pipeline targets, and territory expansion with regional business goals
- Collaborate closely with Sales (Channel Managers and Account Executives) to drive a unified "One Team" approach, ensuring marketing campaigns are synchronized with sales and partner acquisition efforts
- Define and lead the regional marketing strategy, guiding the Channel Marketing team in developing and executing annual territory plans aligned with Wildix's growth and MRR objectives
- Own the marketing strategy for new partner acquisition by defining the ideal partner profile, developing recruitment campaigns, and accelerating partner pipeline growth
- Lead, coach, and develop the Channel Marketing team, providing strategic direction on partner enablement, co-marketing initiatives, and regional events
- Oversee regional lead generation and pipeline performance, ensuring effective lead management, qualification, and distribution to partners
- Act as the key marketing liaison with internal teams—including Events, Digital Marketing, and Content & Communications—to ensure consistent execution of regional campaigns and initiatives
- Own the regional marketing budget, optimizing investment allocation, maximizing ROI, and ensuring alignment with financial objectives
- Monitor, analyze, and present regional marketing performance, using data-driven insights to optimize strategy and business impact
Skills
- 8+ years of progressive marketing experience in B2B Tech, SaaS, or UCaaS, with a minimum of 3-5 years in a leadership role managing marketing managers or regional teams
- Deep understanding of indirect sales models, partner enablement, and 'through-partner' marketing strategies designed to drive MRR
- Proven track record of hiring, mentoring, and scaling high-performing marketing teams in a matrixed organization
- Strong analytical skills with the ability to interpret complex data, track ROI, and optimize lead generation funnels
- Exceptional stakeholder management skills, with the ability to build alignment across Sales, Product, and centralized Marketing teams
- Deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution
- You have previously scaled a channel marketing operation within a fast-growing tech scale-up
Benefits
- Generous Time Off – Take the breaks you need to relax, recharge, and come back inspired.
- Top-Tier Tech – Love Mac? So do we! We equip our team with the best tools for success.
- Career Growth & Development – Access to programs and events to keep you at the top of your game.
- Health Benefits – Access to Major Medical, Dental, Vision, Life Insurance, Short & Long Term Disability, Basic Life and AD&D coverage to support your overall well-being.
- Retirement Plan – We offer a 401(k) plan to help you plan and save for your future.
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