Note: The job is a remote job and is open to candidates in USA. HFD is a company focused on making healthcare more affordable by providing better payment options. They are seeking an EPIC Head of Marketing to direct and manage the development and implementation of marketing strategies for their national provider network partnerships, while also overseeing the marketing team and implementing innovative solutions such as AI to enhance marketing efficiency.
Responsibilities
- Support the onboarding and customer success journeys to increase favorability and excitement towards HFD among target personas
- Conduct robust monitoring and social listening to increase competitive intelligence and support HFD growth and success
- Seek earned media coverage that generates favorable placements to increase awareness and trust of HFD among Dental Industry Professionals, Trade Associations, Capital Partners and Investors
- Establish HFD and its executives as patient finance thought leaders and highlight the opportunity of flexible capital in order to increase trust and favorability towards HFD among Dental Industry Professionals, Trade Associations, Capital Partners and Investors
- Use organic and paid social media to promote HFD, its platform and its products to all audiences
- Manage the marketing scorecard
- Design and manage partner network enablement programs, including co-op/support fund allocation, co-branded campaign development, and marketing advisory support for national provider networks such as Aspen Dental, Heartland Dental, Milan Laser, LaserAway, and Align Technology
- Own HFD’s trade show and event strategy - including planning, logistics, booth presence, and post-event lead follow-up - across key dental, med spa, and elective healthcare industry events
- Lead AI adoption within the marketing org - identifying and deploying AI tools for content generation, campaign optimization, reporting automation, and personalization at scale; set the standard for what a modern, AI-native marketing function looks like
Skills
- Bachelor's or Master's in Marketing, Business, or related field
- Demonstrated experience enabling large provider networks or dealer/franchise networks - including co-op fund management, co-branded campaign execution, and field marketing support at scale
- Deep knowledge of point-of-sale financing in healthcare, dental, med spa, elective care, or a closely comparable industry (e.g. home improvement, auto, consumer fintech); understands how patients/consumers make financing decisions at the point of care
- Proven track record managing a trade show and events calendar - including budget, logistics, team coordination, booth strategy, and measuring ROI from event participation
- Active practitioner of AI in marketing - not just awareness, but hands-on experience using AI tools (e.g. generative AI for content, AI-driven campaign optimization, predictive analytics, automation platforms) and a concrete vision for how to build an AI-native marketing org
- Significant experience with HubSpot, Salesforce, or comparable product
- Expert juggler that executes with grit
- A customer focused, solutions-oriented attitude
- Operates with humility, recognizing that no work is beneath anyone
- Strong drive for results
Benefits
- Medical, Dental, Vision Insurance
- 401k with 4% company match.
- Time off: Unlimited PTO , 6 days of paid sick time, plus 6 paid holidays and 1 floating holiday (from the HFD approved list).
- EPIC company culture
Company Overview