Note: The job is a remote job and is open to candidates in USA. AcquiMatch is the leading concierge acquisition service for first-time business buyers, and they are seeking a Head of Marketing to build a world-class marketing engine. The role involves creating a predictable lead generation system, managing various marketing channels, and leveraging the founder's brand to drive inbound leads.
Responsibilities
- Build the lead engine that makes AcquiMatch impossible to ignore
- Own our owned channels end to end: newsletter, blog, LinkedIn, webinars, events, and the long and short-form content we build from them
- Produce, write, oversee filming & editing and ship
- Turn our weekly newsletter into the hub we repurpose everything from
- Own LinkedIn, where our audience lives
- Run our webinars end to end: promotion, setup, run-of-show, and follow-up that converts
- Deliver 5 to 10 qualified sales leads per week from owned channels by the end of your first 90 days
- Optimize our existing lead magnets and nurture sequences so no lead goes cold and more leads become booked calls
- Run paid acquisition across Meta, LinkedIn, and YouTube to amplify what's working
- Guard our brand voice: punchy, direct, unmistakably AcquiMatch
- Turn the founder's voice, story, and expertise into reach, trust, and inbound
- Script the founder for VSLs, short-form, and long-form content
- Capture content with her in studio, at live events, and with clients
- Build a pipeline of speaking, podcast, and interview opportunities
- Help develop and launch our own podcast when the engine is ready to support it
- Own the systems, the calendar, the numbers, and the follow-through
Skills
- You've built content-driven lead engines before, not just done marketing. You can show how content became pipeline
- Strong writer and editor who carries a brand voice across newsletter, social, and scripts
- Hands-on producer. Comfortable with studio gear, filming, directing edits, and designing clean assets in Canva yourself
- You've run and read paid ad accounts and know what a healthy cost-per-qualified-lead looks like
- You think in funnels: lead magnet, to nurture, to booked call, to close
- You make complex, boring topics (business buying, finance, M&A) genuinely compelling
- 6+ years in content, brand, or growth marketing, ideally for a founder-led brand
- Bonus: you've helped scale a personal brand (Hormozi, Martell, Priestley, Cole Gordon) and can point to the numbers
- Familiarity with ETA, SMB, or finance is a strong plus
Benefits
- Competitive benefits that support a high-performance, people-first culture
- 90-day performance review with path to permanent
Company Overview