Note: The job is a remote job and is open to candidates in USA. Adswerve, Inc. is an award-winning data, media, and tech consultancy and a leading Google and Adobe partner. They are seeking a Head of Marketing to transform Marketing into a core driver of go-to-market execution, revenue growth, and operational excellence across the organization.
Responsibilities
- Lead product positioning, messaging, and go-to-market strategy for new and existing offerings
- Partner with Product, Sales, and Customer Success teams to translate market needs into actionable product and commercialization plans
- Develop sales enablement materials, competitive intelligence, and customer-facing content that drive adoption and revenue growth
- Analyze market trends, customer feedback, and performance data to optimize product-market fit and accelerate growth
- Define and evolve the company’s core Mission, Vision, Value Proposition, and Brand Voice
- Establish clear Ideal Customer Profiles (ICPs), buyer personas, and complex buying group dynamics
- Own the holistic corporate messaging framework to ensure consistency across all business units
- Lead and mentor the Product Management and Product Development teams from initial concept/ideation to launch
- Oversee the UI/UX design function, ensuring our digital products and services are intuitive, engaging, and aligned with market needs
- Own the end-to-end "Brand Experience"—ensuring how the world interacts with us through our channels (Website, Social, Email, Newsletter, Connect, etc.) is seamless and world-class
- Drive growth through a mix of Mass Marketing, Segmented Campaigns, Account-Based Marketing (ABM), Performance/Lead Generation, and Lifecycle Marketing
- In Partnership with Sales, balance short-term demand generation with long-term, equity-driving brand awareness
- Establish a rigorous lead qualification and lifecycle management process to ensure seamless alignment and hand-offs between marketing and sales
- Own and optimize the distinct channels driving our growth engine, including: Outbound Sales alignment, technology partner referrals, AI Search & Traditional SEO Optimization, Industry Conferences & Events, and Customer Referral Programs
- Translate complex product/service features into compelling, value-driven market solutions
- Equip the sales and client success teams with high-impact collateral, presentations, case studies, and tools to accelerate the sales cycle
- Partner with sales and client success teams across client lifecycle management: expanding our existing clients, upsell, cross-sell
- Maximize our presence, listings, and co-selling opportunities within major tech marketplaces and strategic partner ecosystems (e.g., Google, Adobe, Snowflake, AWS, and other key players)
- Co-create high-impact marketing campaigns with strategic partners to meet shared revenue and business objectives
- Proactively manage relationships with key industry analysts (Gartner, Forrester, etc.) and strategic consultants to secure strong recommendations and deepen engagement with industry stakeholders
- Establish a robust engine for executive visibility across premium channels—including LinkedIn strategies, high-profile speaking engagements, articles, and webinars—to position the company as a market authority
- Oversee the end-to-end planning, communications, and execution of both industry and proprietary events to engage our target buying groups
Skills
- 10+ years of marketing experience, with a heavy emphasis on Product Marketing Management (PMM)
- Proven track record of structuring teams, redefining R&Rs, and optimizing cross-functional workflows for maximum collaboration
- Deep understanding of everything from high-level brand positioning to hard performance metrics (ABM, Lead Gen, ROI)
- Comfortable speaking the language of product managers, developers, and UX designers. You know how to guide a feature from ideation to Go-To-Market (GTM)
- Exceptional storyteller who can distill complex technical concepts into clear, emotional value propositions
- Experience managing product development, product management, or design teams is a massive plus
- Experience and understanding of the google marketing platform, adobe experience manager, and digital marketing/advertising space is a huge plus
Benefits
- Semi-annual bonus potential
- Medical, dental and vision available for employees
- Paid time off including vacation, sick leave & company holidays
- Paid volunteer time
- Flexible working hours
- Summer Fridays
- “Work From Home Light” days between Christmas and New Year’s Day
- 401(k) Plan with 5% company match and no vesting period
- Employer Paid Parental Leave
- Health-care Spending Accounts
- Dependent-care Spending Accounts
- Employer Paid Basic Life Insurance
- Voluntary Life Insurance (Employee/Spouse/Child)
- Employer Paid Short & Long Term Disability
- Employee Assistance Program (EAP)
- Continuing Education Reimbursement
- Employee Referral Bonus Program
- Monthly Remote Work Stipend
- New Hire Office Equipment Reimbursement
Company Overview