Note: The job is a remote job and is open to candidates in USA. Nelnet is a company that provides payment technology and education services to various organizations. The Lead, Integrated Marketing role is responsible for driving pipeline growth through targeted multi-channel campaigns and ensuring alignment with buyer needs and sales outcomes.
Responsibilities
- Identify market trends, buyer needs, and product developments to uncover campaign opportunities
- Develop integrated campaign strategies aligned to pipeline goals, buyer stages, and institutional audiences
- Create and deliver clear campaign briefs to guide content development and execution partners
- Execute multi-channel campaigns across email, paid media, social, and events to drive engagement and pipeline growth
- Manage the campaign calendar to ensure alignment with sales priorities and timely activation of programs
- Partner with Sales to support pipeline progression, address deal friction points, and communicate campaign activity
- Design and implement account-based marketing (ABM) initiatives targeting key institutional accounts
- Oversee campaign workflows, automation, and lead processes in marketing automation platforms & CRMs in collaboration with internal stakeholders
- Analyze campaign performance, pipeline contribution, and ROI to inform optimizations and strategic adjustments
- Optimize channel mix, budget allocation, and campaign sequencing based on performance data and business priorities
Skills
- Bachelor's degree or equivalent experience in Marketing, Business, Communications, or related field
- 5+ years of B2B marketing experience with a focus on integrated campaigns, demand generation, or ABM
- Experience managing marketing campaigns tied to pipeline or revenue outcomes
- Hands-on experience with marketing automation platforms (e.g., HubSpot)
- Strategic Thinking
- Data Analysis & Insights
- Influence & Cross-Functional Collaboration
- Marketing Automation & Campaign Execution
- Communication (Written & Verbal)
- Experience marketing to enterprise or institutional buyers with long sales cycles preferred
- Experience partnering closely with B2B sales teams on pipeline development and campaign execution preferred
Benefits
- Medical
- Dental
- Vision
- HSA and FSA
- Generous earned time off
- 401K/student loan repayment
- Life insurance & AD&D insurance
- Employee assistance program
- Employee stock purchase program
- Tuition reimbursement
- Performance-based incentive pay
- Short- and long-term disability
- A robust wellness program
- This position offers a hybrid work option
Company Overview