Note: The job is a remote job and is open to candidates in USA. SpecterOps is seeking a Marketing Content Specialist to own email and ad copywriting while building AI-powered systems that will scale this work. This role involves producing high-converting, brand-consistent copy and developing AI agents and workflows to enhance content production efficiency.
Responsibilities
- Write and iterate on email copy across nurture sequences, promotional campaigns, product announcements, and event-driven sends
- Write ad copy for paid social, display, and search campaigns across the buyer journey
- Build and refine AI agents and prompt-based workflows for email and ad copy generation that produce brand-consistent, audience-appropriate output at scale
- Document SpecterOps brand voice, messaging frameworks, and copywriting standards in formats usable for AI system training and prompting
- Review, edit, and quality-control AI-generated copy against brand, tone, and accuracy standards
- Collaborate with Demand Generation, Product Marketing, and Design to align copy with campaign objectives and creative direction
- Monitor copy performance data and feed insights back into both human and AI-generated content iterations
- Transition an increasing portion of email and ad production to AI-assisted workflows over time, shifting personal focus toward long-form content including reports, whitepapers, and web pages
Skills
- 3–5 years of B2B copywriting experience, with a strong portfolio of email and ad copy
- Demonstrated experience using AI tools (such as Claude, ChatGPT, or similar) to produce marketing content not experimentally, but as a core part of your workflow
- Strong prompt engineering skills, including experience building repeatable prompts and workflows that produce consistent, high-quality output
- Experience building or operating AI-assisted content systems, automation workflows, or content production pipelines
- Strong editing instincts, you can tell when AI copy is off-brand, inaccurate, or flat, and you know how to fix it
- Familiarity with email marketing platforms such as HubSpot or Marketo
- Ability to work across content formats and adapt to multiple audiences and funnel stages
- Comfortable working independently in a remote, async-first environment
- Experience writing for cybersecurity, identity security, or technical B2B audiences
- Experience producing long-form content such as whitepapers, research reports, or solution briefs
- Familiarity with paid media platforms (LinkedIn Ads, Google Ads) and how copy requirements differ by channel
- Experience with prompt libraries, AI content governance, or LLM fine-tuning workflows
Company Overview