Note: The job is a remote job and is open to candidates in USA. U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. They are hiring a Senior Director of Paid Marketing to lead the strategy, execution, and optimization of their performance marketing engine across paid search and paid social.
Responsibilities
- Define and own the multi-year vision and quarterly roadmap for paid search and paid social across all key platforms (Google, Bing, Meta, TikTok, LinkedIn, Reddit, etc.)
- Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and align with broader business goals
- Lead, mentor, and grow a team of channel managers, analysts, and specialists
- Drive day-to-day campaign performance: creative testing, audience strategy, bid management, landing page experimentation, and budget pacing
- Build a culture of relentless testing — hypothesis-driven experimentation, clean read-outs, and rapid iteration
- Identify and deploy automation opportunities (smart bidding, dynamic creative, feed management, scripts/APIs) to scale efficiently
- Analyze and build segmentations & audiences in and outside of the ad platforms to inform and make decisions on Revenue, Profit, and Quality of the leads
- Lead building a lead scoring system to maximize Revenue, Profit, and Quality across campaigns. This includes leading cross sell strategy and utilizing multitouch and LTV models to the maximum potential
- Implement and manage advanced attribution models to understand the full-funnel impact of performance spend
- Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies
- Develop the measurement framework that distinguishes incremental growth from harvested demand — and use it to make smart reinvestment decisions
- Own paid marketing reporting: dashboards, exec updates, and the narrative behind the numbers
- Partner with Data Engineering to ensure clean, reliable data pipelines for attribution and optimization
- Work with Product Management to align acquisition funnels and product experiences to maximize conversion and yield
- Collaborate with Partnerships on co-marketing, pricing and platform-specific opportunities
- Work with design & brand partners to produce performance-grade assets at the volume modern platforms demand
- Engage Legal and Privacy on consent frameworks, compliance, ad policies & creative approval
Skills
- Minimum of ten (10) years of paid marketing experience, inclusive of 4 years leading teams at the Director level or above
- Bachelor's degree in a related field or equivalent experience required
- Demonstrated track record of scaling paid search and paid social programs at meaningful budget levels (eight-figure annual spend or more)
- Deep technical fluency with major ad platforms and analytics tools
- Strong command of attribution methodology — MMM, MTA, incrementality testing — and the trade-offs between them
- Comfort partnering with Data Science on statistical concepts: causal inference, geo-experiments, holdout design
- Experience driving automation through APIs, scripts, or third-party tools
- Excellent communicator who can translate complex measurement concepts for executives and align cross-functional partners
- Bias for action, strong commercial instincts, and intellectual honesty about what's working and what isn't
- Background in a variety of lead gen marketplaces
- Experience in financial services categories, particularly insurance
Benefits
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
- Entrepreneurial, mission-driven culture with core values of quality and integrity
- Focus on fostering personal and professional growth
- Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
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