Note: The job is a remote job and is open to candidates in USA. Vitrolife Group is a global provider of medical devices and genetic services, and they are seeking a Senior Marketing Manager for IVF Consumables. This role is responsible for developing and executing regional marketing strategies to drive adoption and revenue growth across a portfolio of IVF consumables, requiring strong collaboration across various teams and a deep understanding of IVF workflows.
Responsibilities
- Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics
- Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization
- Partner with commercial teams to support pricing strategy and margin performance
- Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies
- Develop and execute campaigns to increase awareness and drive growth across key product categories
- Support sales teams with targeted programs, content, and tools that improve conversion and product utilization
- Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians
- Lead go to market strategy and execution for new consumable products
- Ensure launch readiness through development of sales tools, training materials, and supporting content
- Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning
- Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
- Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs
- Translate feedback into actionable recommendations and partner with research and development to inform product priorities
- Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials
- Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability
- Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics
Skills
- Bachelor's degree in Marketing, Life Sciences, Business, or related field
- Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
- Demonstrated success managing technical product portfolios and launching new products
- Strong understanding of IVF laboratory workflows and consumable product applications
- Proven ability to lead complex initiatives and influence cross functional teams
- Excellent communication, presentation, and strategic planning skills
- Experience working with embryology key opinion leaders or clinical education teams
- Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
- Ability to translate scientific concepts into clear and compelling commercial messaging
Benefits
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision
- IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
Company Overview