Note: The job is a remote job and is open to candidates in USA. Inspira Education Group is one of the fastest-growing edtech startups in the US, focused on democratizing access to high-quality coaching. They are seeking a creative and detail-oriented SEO Content Writer to develop high-quality content that attracts and converts prospective students across their brands.
Responsibilities
- Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies
- Collaborate with the SEO team to optimize content and complete any special projects
- Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals
- Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
- Stay up to date on the latest developments, trends, and data around the future of higher education
- Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment
Skills
- 2+ years of experience in copywriting and editing
- Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
- Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
- Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
- Exceptional research skills and ability to absorb complex topics and produce targeted content
- Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content
- Strong collaboration skills
- Superior attention to detail and a stickler for accurate grammar
- Ability to multitask and meet tight deadlines
- Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards
- Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
- Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing
Benefits
- Health, dental, and vision insurance, base plans 100% employer paid
- Flexible paid time off (PTO) and paid holidays
- 401(k) with company match
Company Overview