Note: The job is a remote job and is open to candidates in USA. States Newsroom is the nation’s largest state-focused nonprofit news organization, and they are seeking a creative and experienced Social Media Strategist to lead social media strategy, with a focus on short-form video production. The role involves designing and implementing a robust social media strategy to enhance their national presence and engage audiences through compelling video content.
Responsibilities
- Work closely with the Communications Director and other members of the Leadership team to develop and execute a social media strategy that bolsters States Newsroom’s presence on popular social media platforms, with a primary focus on producing and posting more frequent short-form video content that engages a national audience
- Strategize creative approaches to translate important news stories of national interest into compelling video and visual content for national and state newsroom accounts
- Work with our National Content team to collect and produce short-form editorial video content (including TikTok, Reels, YouTube Shorts and other platform-native formats) for a national News From the States account
- Track examples of impact and identify and edit compelling media clips from our podcasts, live events, media appearances and more to adapt them for social platforms and other audiences
- Help produce and compile video and visual content on timely news stories and national trends involving multiple states, and respond to emerging conversations relevant to major state stories
- Develop partnerships with media organizations and independent creators who can amplify our work to a wider audience
- Track evolving trends on video platforms to share and incorporate insights and work with the Product team to monitor and measure analytics related to social media audience growth and engagement
- Help create reusable and customizable templates for photo and video posts and identify other posting tools and processes for use by state and national news teams
- Assist the Communications Director with a variety of other social media and communications-related duties, as necessary
Skills
- At least 6 years of recent, professional experience in social media, digital communications, and/or content creation
- Deep knowledge of social media trends across a wide variety of platforms
- Experience creating a social media strategy / plan for a national organization
- Experience producing and editing short-form video content for social media platforms
- Experience creating compelling visual and graphic content for digital channels
- Ability to work across multiple digital formats including video, graphics, and written content
- Strong storytelling skills and ability to translate both investigative and breaking news stories into accessible content for broad audiences
- Experience using photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, or similar
- Familiarity with social media analytics and performance tracking
- Excellent interpersonal, written and verbal communication skills
- Ability to adapt quickly to new technologies and priorities
- Great self-direction and the ability to manage up
- A strategic thinking and problem-solving approach to their work
- Enthusiastic support for the power of journalism in democracy
- Prior experience in journalism is strongly preferred
- Familiarity with audio software such as Riverside or Descript is a plus
Benefits
- Platinum-level healthcare options with premiums covered 100% for employees and 75% for qualified dependents
- 4 weeks of vacation per year
- 2 weeks of personal leave per year
- 11 paid holidays per year
- 20 hours of paid volunteer time per year
- $75 monthly cell phone reimbursement
- $200 cell phone replacement benefit every two years
- $75 monthly fitness benefit
- 401K with up to 3% match
- 12 weeks of parental leave
- Full-service EAP
Company Overview