Senior UX Writer

Who Are We? Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 800+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We're Looking For As a Senior UX Writer, you'll play a key role in creating user-centric content that drives adoption, engagement, and retention of new users across our suite of fitness and wellness apps. You’ll work closely with cross-functional teams, including designers, product managers, and developers, to craft compelling content that not only attracts and converts users but also aligns seamlessly with our brand identity. Key Responsibilities Content Strategy & Creation Develop and execute a content strategy to maximize conversion and enhance the experience of new users discovering our fitness and wellness apps. Create and curate high-quality, engaging content for various touchpoints, including in-app messaging, onboarding sequences, notifications, and more. Advocate for content that is scalable, localization-friendly, inclusive, and accessible to a global audience. Collaborate with teams to develop style guides, frameworks, and content patterns that ensure consistency across all products. Cross-Team Collaboration Partner closely with designers and researchers to integrate content seamlessly into the overall design, ensuring a cohesive and intuitive user experience. Establish and maintain best practices for collaborating with Content Design across product teams. Requirements Minimum of 6 years of experience in UX writing/ Content design or a related field, with a strong portfolio showcasing successful projects written in English. Experience writing for American (USA) audiences A genuine interest in fitness and wellness, with a deep understanding of industry trends and user needs in the digital space. Experience distilling complex information into concise content that guides users across different flows. Strong empathy for users and a solid grasp of user-centered design principles and inclusive writing. Excellent collaboration and communication skills to work effectively with cross-functional teams. Ability to thrive in a fast-paced, dynamic environment with the ability to prioritize and adapt to changing needs. Comfortable defining your own priorities and advocating for a content-first approach when needed. Bachelor’s degree in Design, Communications, Journalism, Marketing, or a related field. Candidate journey ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team ✨ Why You’ll Love Being Part of Welltech: Grow Together : Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. Lead by Example : No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. Results-Driven : We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. We Are Well-Makers : Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! Check out some of our products Muscle Booster — Yoga-Go — WalkFit -