YouTube/Podcast Growth Strategist

Role Overview We’re looking for a growth-focused creative strategist to own the performance of Dr. Ruscio Radio across YouTube and podcast platforms. This role blends data-driven growth strategy with creative direction — you’ll be accountable for scaling reach, improving retention, and increasing the impact of every episode. This is not a production or editing role — our internal team handles publishing and operations. Your focus will be: • Identifying the highest-impact growth levers • Running data-informed experiments • Shaping content strategy to drive measurable results Core Responsibilities Growth & Optimization • Build and execute a growth roadmap for YouTube and podcast channels with clear KPIs (subs, downloads, CTR, retention, impressions, conversions) • Test and iterate on titles, thumbnails, hooks, and intros for maximum engagement • Optimize discoverability (SEO, playlists, metadata, tags, cross-promotion) • Identify collaborations, guest opportunities, and audience acquisition loops Creative Strategy & Direction • Guide the creative side of growth — from hook writing to episode structure to visual direction • Translate performance data into creative adjustments that improve storytelling and retention • Recommend new content formats and experiment with styles to expand reach Performance Tracking & Insights • Monitor channel analytics weekly to spot trends and performance drivers • Build clear, actionable dashboards to track KPIs against targets • Present insights and lead adjustments to strategy based on results Content Repurposing & Distribution • Oversee repurposing workflows for Shorts, Reels, audiograms, and other high-engagement formats • Ensure distribution is aligned across YouTube, podcast platforms, and other owned channels • Collaborate with social and email teams to maximize episode exposure What You Bring • Proven record of growing a YouTube channel (beyond 100K+ subs) and/or significantly scaling a podcast audience • Strong grasp of platform algorithms and performance metrics — and how to influence them • Creative instincts for hooks, titles, thumbnails, and episode flow • Experience translating analytics into creative and strategic changes • Familiarity with tools like YouTube Studio, TubeBuddy, Riverside, Descript, Chartable • Ability to set targets, run tests, and adapt quickly based on results First 90 Days: Success Milestones By the end of Month 1 • Audit current YouTube and podcast performance (content, discoverability, retention, conversion points) • Deliver a Growth Opportunities Report with at least 5 high-impact tests or changes to implement immediately • Establish baseline KPIs for both channels and set 90-day targets • Begin A/B testing at least 2 creative or structural elements By the end of Month 2 • Launch and monitor at least 4 ongoing growth experiments (mix of creative and distribution tests) • Implement improvements to titles, hooks, and thumbnails showing early signs of CTR or retention lift • Propose and launch at least 1 new repurposing format (Shorts, Reels, audiograms) • Create a simple performance dashboard for weekly tracking By the end of Month 3 • Achieve measurable improvement in at least 2 key metrics (e.g., +15% CTR, +10% watch time, +20% downloads) • Roll out 2–3 new content formats or structures based on data-backed insights • Establish a repeatable testing and feedback loop for creative and growth experiments • Present a 6-month channel growth roadmap integrating creative, distribution, and optimization strategies About Us We're a tight-knit and hardworking crew, passionate about creating high-quality content that makes a real impact in people's lives. Even though we're spread throughout the country, we have worked to create an environment of support, openness, and close communication. It’s our team who’s responsible for the continued growth of the Dr Ruscio platform. Location: Remote (US or Canada preferred) Type: Fractional / Part-time, with potential to expand Compensation: Competitive compensation based upon experience and qualifications Dr. Ruscio provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Apply tot his job