Kick Ass Creative Director / Personal Brand Strategist (YouTube + Instagram) - Contract to Hire

I’m looking for a Creative Director / Personal Brand Strategist to help me design and scale my personal brand, not just manage social media. I run a successful digital marketing agency focused on Google Ads for service businesses and mentorship for agency owners & service business owners. I already have an established YouTube channel (~22K subscribers), but my brand is currently too “technical/value-based.” My goal is to evolve my brand into something aspirational, respected, and magnetic — similar to how creators like Iman Gadzhi position themselves — where my business is the vehicle, not the focal point. This role is strategy-first, not execution-heavy. What I Need Help With Your primary responsibility will be research, positioning, and content direction, including: Researching top personal brands in the entrepreneurship / agency / education space Breaking down why their content works (psychology, positioning, storytelling, lifestyle, pacing, framing) Helping define my personal brand angle, archetype, and on-camera persona Creating a clear content framework for: Instagram Reels Instagram Stories YouTube (top + middle of funnel) Telling me exactly what to film Reel ideas Story prompts Lifestyle content ideas Talking points (not scripts, but direction) Helping me shift from “just the value guy” to someone people: Look up to Want to be like Trust Genuinely like I am not looking for someone to post content for me. I want someone who thinks at a creative director / brand architect level. What Success Looks Like I have a clear personal brand strategy and positioning I know exactly what type of content to film each week My Instagram becomes more aspirational and personality-driven My YouTube feels more personal and authority-based My audience feels connected to me, not just my information Ideal Candidate You’re a strong fit if you: Have worked with personal brands, founders, or creators Understand branding, storytelling, and positioning Can reverse-engineer creators like: Iman Gadzhi Alex Hormozi Other high-level founder brands Think in terms of identity, perception, and narrative Are opinionated and strategic (not afraid to say what won’t work) Can clearly explain why something works, not just what to do Bonus if you: Have experience in entrepreneurship / agencies / online education Can show examples of personal brands you’ve helped shape or scale Deliverables Personal brand positioning & angle Content pillars & themes Weekly filming framework (what to record + why) Instagram Reels & Stories content ideas Direction for YouTube content evolution Optional: 30-day content plan Budget Open to fixed-price or hourly. Happy to pay for real strategic thinking. Please include: 1. Relevant experience 2. Examples of personal brands you admire or have worked with 3. How you’d approach this project at a high level 4. “Break down why Iman Gadzhi’s personal brand works beyond just ‘posting lifestyle content.’ What specifically creates authority and aspiration?” Apply tot his job