Lifecycle Marketing Manager; HubSpot
Position: Lifecycle Marketing Manager (HubSpot) 2 days ago Be among the first 25 applicants This range is provided by Modern Family Law. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $/yr - $/yr Modern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative Life Cycle & Hub Spot Marketing Manager to work remotely near one of our offices in California or Washington. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values. As Modern Family Law's Life Cycle & Hub Spot Marketing Manager, you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner. Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing. Responsibilities Life Cycle Strategy & Nurture Journeys • Own the full lifecycle marketing strategy from first touch through booked consult, post‑consult, active case, and past client re‑engagement. • Design and maintain segmented nurture sequences and workflows, such as: • New website leads who haven't booked yet. • Leads by practice area (divorce, custody, support, etc.). • Leads by geography. • Past clients (reviews, referrals, and re‑engagement). • Define KPIs and program goals for each journey (conversion to consult, time‑to‑consult, engagement, reactivation, etc.). Hub Spot Admin & Data Structure • Serve as the primary marketing owner of Hub Spot. • Contact properties, lifecycle stages, and lead status definitions. • List management and segmentation logic (smart & static lists). • Workflows, automation rules, and (optional) lead scoring. • Partner closely with Intake/Operations and Sales/Legal to: • Align lead routing logic (who receives what, when, and how). • Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.). • Ensure Hub Spot data hygiene: deduplication, list cleanup, opt‑in and consent management, preference center accuracy and compliance. Email Campaign Execution • Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager. • Adapt, slice, and assemble content modules. • Own setup, QA, and deployment in Hub Spot: templates, subject lines, A/B tests, send logic, scheduling. • Monitor deliverability and compliance: sender reputation, opt‑in/unsubscribe management, CAN‑SPAM and relevant email regulations. Tracking, Attribution & Reporting • Define the tracking and data requirements needed for lifecycle reporting in Hub Spot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events. • Partner with the Webmaster (GTM/GA4 implementer) to ensure Hub Spot forms and tracking scripts are correctly installed and UTM conventions are consistent. • Build and maintain Hub Spot dashboards for: • Lead volume and quality by source and campaign. • Consultation bookings and show rates. • Nurture performance: open rate, click rate, conversion rate. Cross‑Functional Collaboration • Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long‑form content into email modules and nurture components. • Partner with Growth Marketing to support webinars, event follow‑ups, and campaign‑specific email segmentation. • Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys. • Work closely with Intake/Operations to ensure CRM automations match real‑world workflows and do not create friction for staff or clients. Performance Metrics & Success Measures • Lead‑to‑Consult Conversion Rate. • Time from Lead to First Follow‑Up. • Nurture‑Influence Consults. • Email Click / Click‑to‑Open Rate. • Data & Routing Health (% correctly tagged, routed, and delivered). Requirements • As our culture is remote‑first, all employees are expected to have the ability to work from home with a reliable internet connection and to set up a workstation that supports productive work during normal business hours. • 6+ years of experience in email marketing, marketing… Apply tot his job