Market Research Analyst

BlueCross BlueShield of Tennessee is hiring a Market Research Analyst to provide research and analysis in support of key enterprise priorities. In this fully remote role on our Brand Management team, you’ll combine technical proficiency with creative thinking in support of the 3.4 million members and communities we serve. In addition to Excel fluency and experience in proven quantitative and qualitative research, our ideal candidates will bring: • Proficiency in data collection, analysis, and visualization tools (like Qualtrics, SPSS, R, Databricks, Tableau) • A foundation in social science research methods and empirical statistics, ideally with an academic background in sociology or psychology • Exposure to and interest in leveraging generative and/or agentic AI to enhance work • Advanced critical‑thinking skills to creatively capture member/consumer feedback and communicate insights to internal teams We’ll be excited to hear about your experiences with consumer/product research, data collection/analysis/visualization tools, and leveraging AI to enhance workflows. Note: Sponsorship is not available for this role. Job Responsibilities Conducting opinion research to determine public support for additional product prospects, advertising, brand reputation and customer experience. Analyzing competitors' products, prices, sales, and methods of marketing to determine the advisability of adding new lines of merchandise and operations. Collecting data regarding competitors' products, prices, sales, and methods of marketing, as well as methods and procedures for obtaining their data. Job Qualifications Education Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment Experience 1 year - Experience in marketing, marketing research, data analysis, or related field required 1 year - Experience in proven quantitative and qualitative research required SkillsCertifications Research tool development including survey writing and discussion guides. Knowledge of data analysis tools such as SPSS, R, DataBricks, Tableau, etc. Proficient in Microsoft Office (Outlook, Word, Excel and PowerPoint) Accuracy and attention to detail Capacity to solve problems and manage multiple assignments with critical deadlines Excellent oral and written communication skills Strong interpersonal and organizational skills Strong analytical skills Adaptive to high pace and changing environment Ability to build relationships with stakeholders in multiple divisions/functions Number of Openings Available 1 Worker Type: Employee Company: BCBST BlueCross BlueShield of Tennessee, Inc. Applying for this job indicates your acknowledgement and understanding of the following statements: BCBST will recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law. Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page: BCBST's EEO Policies/Notices BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means. As Tennessee's largest health benefit plan company, we've been helping Tennesseans find their own unique paths to good health since 1945. More than that, we're your neighbors and friends – fellow Tennesseans with deep roots of caring tradition, a focused approach to physical, financial and community good health for today, and a bright outlook for an even healthier tomorrow. At BCBST, we empower our employees to thrive both independently and collaboratively, creating a collective impact on the lives of our members. We seek talented individuals who excel in a team environment, share responsibility, and embrace accountability. We're also seeking candidates who are proficient in the Microsoft Office suite, including Microsoft Teams, organized, and capable of managing multiple assignments or projects simultaneously. Additional, strong interpersonal abilities along with strong oral and written communication skills are important across all roles at BCBST. BCBST is a remote-first organization with many employees working primarily from their homes. Each position within the company is classified as either fully remote, partially remote, or office based. BCBST hires employees for remote positions from across the U.S. with the exception of the following states: California, Massachusetts, New Hampshire, New Jersey, and New York. Applicants living in these states may move to an approved state prior to starting a position with BCBST at their own expense. If the position requires the individual to reside in Chattanooga, TN, they may be eligible for relocation assistance. Apply tot his job