Market Research Analyst – Digital Media (Apps & Websites)
About the position The Role Are you passionate about understanding how customers interact with digital products? As a Market Research Analyst - Digital Media (Apps & Websites) focused on apps and websites, you will design and execute research studies that uncover actionable insights into user experience, preferences, and behaviors. You’ll work closely with internal teams to inform business strategies through rigorous market research, helping shape the future of our digital platforms. What You'll Do Independently design and conduct quantitative and qualitative research (research approaches, sample plans, surveys, interviews, usability studies) focused on apps and websites. Develop research instruments (questionnaires, discussion guides, usability test plans, observational field guides) tailored to digital customer experience. Manage multiple projects simultaneously, ensuring timely delivery of insights using DIY tools and supplier-supported fieldwork. Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies. Analyze research data to extract key findings and translate them into clear, actionable recommendations for product and business teams. Support ongoing tracking studies and consumer panels related to digital products. Maintain strong relationships with research suppliers and manage project logistics. Responsibilities • Independently design and conduct quantitative and qualitative research (research approaches, sample plans, surveys, interviews, usability studies) focused on apps and websites. • Develop research instruments (questionnaires, discussion guides, usability test plans, observational field guides) tailored to digital customer experience. • Manage multiple projects simultaneously, ensuring timely delivery of insights using DIY tools and supplier-supported fieldwork. • Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies. • Analyze research data to extract key findings and translate them into clear, actionable recommendations for product and business teams. • Support ongoing tracking studies and consumer panels related to digital products. • Maintain strong relationships with research suppliers and manage project logistics. Requirements • Bachelor’s degree. • 2+ years of market research experience, preferably with a focus on digital media, apps, or websites. • Experience with or exposure to UX/UI market research and usability testing platforms (e.g., UserTesting, Qualtrics). • Strong analytical skills; with proficiency in running cross-tabs and mining raw data sets. • Excellent collaboration and communication skills; able to present findings to diverse audiences. • Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines. • Proficient in Word, PowerPoint, and Excel. • Understanding of AI principles and their application in market research. Nice-to-haves • Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field. • Experience in website and mobile app usability research. • Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, Card Sorting, Ethnography, Observational Research). • Moderator experience is a plus. • Familiarity with statistical concepts and applications. • Experience with SQL or Python for data analysis is a plus. Benefits • From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. • Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Apply tot his job