Paid Media Manager (Meta + Google Ads) — Ongoing Monthly Contract (Up to $2,000/mo)

Overview We are an established online education company in the health and wellness space, running paid campaigns on Facebook, Instagram, and Google to generate leads for our programs. We are looking for a skilled, hands-on paid media manager (freelancer/contractor) to take ownership of our ad accounts, optimize performance, improve lead quality, and make data-driven recommendations — without agency bloat. This is an ongoing monthly engagement (not a one-off project), with bi-weekly strategy and performance calls to review results, discuss insights, and agree on next actions. Budget: up to $2,000 USD per month, depending on experience and scope. What You’ll Be Responsible For -You will own the execution and optimization of our paid acquisition channels. Core Responsibilities - Manage and optimize Meta (Facebook & Instagram) and Google Ads campaigns - Monitor performance and adjust: - Audiences - Budgets - Bidding strategies - Placements - Launch and manage creative and audience tests - Analyze lead quality (not just CPL) and recommend improvements - Identify opportunities to reduce waste and improve efficiency - Ensure conversion tracking is functioning correctly (Meta, Google, GA4) - Provide clear insights and recommendations, not just reports - We are not looking for someone who “sets and forgets” campaigns or relies entirely on algorithms without oversight. Reporting & Communication - Bi-weekly calls (every two weeks) to: - Review performance - Discuss insights and trends - Make strategic decisions together - Written performance summary ahead of each call, covering: - Key metrics (CPL, CTR, conversion rates, spend) - What’s working / what’s not - Specific recommendations for next steps - Ongoing async communication via Slack or email What We’re Looking For Required Experience - Proven experience managing Meta and Google Ads for lead generation - Experience working with monthly budgets similar to ours - Strong understanding of: - Audience strategy - Creative testing - Conversion tracking and attribution - Ability to explain why something is happening — not just what happened Strongly Preferred - Experience with education, coaching, SaaS, or high-consideration offers - Familiarity with CRM lead quality analysis (or willingness to learn ours) - Experience improving lead quality, not just lowering CPL - Experience with Hyros (marketing attribution and analytics platform) What This Role Is Not ❌ A junior media buyer learning on our account ❌ A large agency or white-labeled agency service ❌ Someone managing dozens of accounts with minimal attention ❌ “Hands-off” optimization with no strategic input We want a thinking partner, not just a button-pusher. Time Commitment - Estimated 15–25 hours per month, depending on needs - Ongoing contract (month-to-month) - We expect proactive engagement, especially early on Budget & Compensation - Up to $2,000 USD/month - Fixed monthly fee preferred Apply tot his job