[Remote] Associate Product Marketing Director (Remote US)

Note: The job is a remote job and is open to candidates in USA. Splice is a creative platform for music producers, providing a range of tools and resources to enhance their creative processes. The Associate Product Marketing Director will own the strategy and growth impact of the INSTRUMENT product surface, partnering with Product, Marketing, and Growth teams to drive measurable business impact and elevate marketing initiatives. Responsibilities • Own category strategy and growth for INSTRUMENT, including positioning, narrative, customer definition, and long-term market opportunity • Be accountable for measurable business impact, with INSTRUMENT expected to drive the majority of growth across the instrument portfolio • Lead GTM strategy end to end, spanning major launches, in-product moments, and evergreen initiatives that compound growth over time • Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential • Define and evolve core audiences and use cases, grounding strategy in real creator workflows and behaviors • Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth • Inspire and elevate creative marketing execution, setting a high bar for originality, craft, and engagement across campaigns and tactics • Operate as a senior cross-functional leader, aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda Skills • 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes • Experience owning a major product, category, or growth surface, with accountability for real business results • Proven ability to influence product direction through positioning, customer insight, and market perspective • Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments • Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions • Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings • Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders • Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems • Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level • Experience in music creation, creative software, or creator-led platforms • Hands-on familiarity with music production workflows, including DAWs, plugins, or virtual instruments • Background in subscription or platform businesses, including pricing, packaging, or lifecycle growth • Comfort working in AI-powered or rapidly evolving product spaces, especially where creator trust and ethics matter • Strong creative instincts, with a track record of raising the bar on originality, craft, and cultural relevance in marketing • Prior experience mentoring or informally leading other PMMs or cross-functional partners Benefits • Competitive pay with annual reviews and equity opportunities. • Unlimited PTO to recharge and thrive. • Comprehensive medical, dental, and vision coverage for you and your dependents. • 401(k) plan with immediate vesting and company match. • 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents. • Work remotely or connect at our office hubs and creative spaces worldwide. • Annual learning budget, leadership programs, and team ambassador opportunities. • Inclusive events, team meet-ups, and vibrant Employee Resource Groups. Company Overview • Splice is a cloud-based music creation platform that provides musicians and producers with access to audio samples across various genres. It was founded in 2013, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is Company H1B Sponsorship • Splice has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 1 in 2023, 2 in 2022, 2 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job