[Remote] Marketing Analytics Specialist

Note: The job is a remote job and is open to candidates in USA. Enlyte combines innovative technology and clinical expertise to support recovery after workplace injuries. The Marketing Analytics Specialist is responsible for end-to-end reporting, dashboard development, and performance insights for the B2B Marketing organization, helping the team make data-driven decisions. Responsibilities • Measure multi-channel campaign performance across email, web, social, paid media, events, and webinars • Identify KPIs, uncover trends, run A/B testing, and provide insights that improve ongoing and future campaigns • Develop benchmarks and performance assessments that help product marketers understand effectiveness • Build, launch, and maintain dashboards in Salesforce and other analytics tools • Combine unstructured data from CRM, MAP, digital, and advertising systems into structured, actionable dashboards that help product marketers understand funnel performance, channel contribution, and campaign outcomes • Own the full reporting lifecycle: data extraction, validation, analysis, insight development, and presentation • Produce monthly, and quarterly reports (Salesforce, Excel, PowerPoint) that highlight key trends and business implications • Translate complex analysis into plain-language summaries for marketers, cross-functional partners, and executives • Support email deliverability and marketing automation performance by monitoring key metrics, improving segmentation, and strengthening audience targeting • Maintain data accuracy and taxonomy alignment across Salesforce and our marketing automation platforms, and partner with Operations and EBT to resolve data gaps, improve structure, and enhance integrations • Serve as the marketing team’s go-to resource for data, reporting, and insights • Support daily analytical needs, manage a roadmap of analysis projects, and stay current on tools and best practices that strengthen our measurement capabilities Skills • Have experience in B2B marketing operations with focus on automation, deliverability, attribution, and reporting • Own the end-to-end reporting lifecycle and consistently deliver accurate, insight-rich analysis • Understand digital marketing and can manage tracking across multiple channels and sources • Prioritize, plan, organize, analyze, problem-solve, and collaborate in a team environment while meeting deadlines • Work with a high level of independence, initiative, and resourcefulness • Bring a strong bias toward action, spotting inefficiencies and translating data into clear business recommendations • Are comfortable working with large, multi-source or unstructured datasets • Collaborate effectively with technical teams to resolve data issues and refine data pipelines • Experience building dashboards in Salesforce, Power BI, Tableau, Looker, or similar tools • High proficiency in MS Excel: lookups, pivot tables, dynamic charts and tables • Strong Experience with CRM/MAP platforms including Salesforce, Pardot/Account Engagement, GA4, and Sprout Social • Ability to create reports and segmentation directly in Salesforce • Comfortable with data modeling, large datasets, and multi-system analysis • 3+ years of experience in marketing analytics, marketing operations, or a related B2B analytics role • Track record of influencing business outcomes and improving performance metrics through data-driven recommendations • Strong understanding of digital marketing and multichannel measurement • Strong written and verbal communication skills with high attention to detail and ownership mentality Benefits • Medical • Dental • Vision • Health Savings Accounts / Flexible Spending Accounts • Life and AD&D Insurance • 401(k) • Tuition Reimbursement Company Overview • Enlyte is an information service company that provides case management, clinical software, and auto-physical damage solutions. It was founded in 1946, and is headquartered in San Diego, California, USA, with a workforce of 5001-10000 employees. Its website is Apply tot his job