[Remote] Programmatic Campaign Manager (Freelance)

Note: The job is a remote job and is open to candidates in USA. Wpromote is a fast-growing digital agency committed to building a diverse and inclusive work environment. They are seeking a Programmatic Manager to strategize and execute programmatic advertising campaigns, leveraging data-driven insights to optimize performance and collaborating with various teams to achieve campaign objectives. Responsibilities • Executing programmatic strategies, aligning with campaign objectives and KPIs • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting • Staying up-to-date with the latest programmatic trends, technologies, and best practices • Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers • Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI • Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts • Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors • Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance • Contributing to the development of strategic recommendations and performance reports • Managing campaign budgets effectively, ensuring optimal allocation of resources • Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization • Troubleshooting and resolving programmatic issues Skills • 1-3 years of directly related experience in programmatic advertising • Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more • Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns • Good understanding of programmatic measurement and attribution methodologies • Experience collaborating with cross-functional teams • Strong communication and presentation skills • Ability to build and maintain strong relationships with programmatic partners • Proactive and results-oriented approach, with a passion for innovation and continuous improvement • Experience with various programmatic platforms and technologies Company Overview • Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is Apply tot his job