[Remote] Senior CRM Specialist (Cann*bis Retail - Contract)

Note: The job is a remote job and is open to candidates in USA. ABC Brand / Design is a senior-led brand and marketing agency serving cannabis, wellness, and CPG operators nationwide. They are seeking a Senior CRM Operations Specialist with deep experience in cannabis retail to support CRM setup, ongoing reporting, and data insights for their clients. Responsibilities • Support CRM system setup, configuration, and audit activities across Flowhub, Alpine IQ, and Dutchie/Jane • Validate POS → CRM data syncs, including customer profiles, purchase history, product categories, and source-of-order flags • Surface data integrity issues (duplicates, fragmentation, incomplete profiles) and document required fixes • Assist in building lifecycle foundations (segments, rules, triggers) based on client needs • Produce monthly CRM + sales performance reports using AIQ attribution, Flowhub data exports, GA4, and Looker Studio dashboards. (optional) • Analyze customer behavior patterns including new vs. returning customers, visit frequency, AOV, category trends, cart behavior, and ecommerce intent signals • Identify actionable insights and opportunities for lifecycle automation, segmentation, and revenue optimization • Present findings internally and contribute supporting commentary for client-facing readouts • Help operationalize behavior-based segments (e.g., first-time buyers, category loyalists, high-value customers, lapsed) • Review automations and ensure correct trigger logic, timing, and data flow (welcome, post-purchase, winback, browse/cart intent) • Assist in setting up foundational campaign and transactional templates (email/SMS) • Evaluate menu behavior from AIQ-hosted Dutchie/Flow Hub menus, including add-to-cart, browse abandonment, online checkout, and conversion patterns • Collaborate on multi-path customer journey mapping (online-first → in-store, pure in-store, hybrid journeys) • Join occasional client calls (1–2 per month) to support progress updates, reporting walk-throughs, and clarification of data insights Skills • 4–5+ years CRM, lifecycle marketing, or customer analytics experience, ideally within cannabis retail • Hands-on expertise with: Alpine IQ (segments, automations, attribution, menu insights) • Flowhub POS • Dutchie POS • Treez POS • Google Analytics 4 (GA4) • Strong command of customer lifecycle metrics, CRM attribution, and retail revenue diagnostics • Deep understanding of cannabis retail operational realities: check-in experience, data capture friction, POS workflows, compliance, loyalty, and multi-store dynamics • Highly analytical with strong ability to extract, transform, and interpret customer data • Comfortable working in a senior-led, fast-moving, agency/consulting environment • Excellent written communication — able to distill complex data into clear insights • Looker Studio / Data Studio (optional) • Experience with Klaviyo, Springbig, or other cannabis-focused CRM tools • Background supporting NY, MA, MI, or IL cannabis retailers • Familiarity with lifecycle strategy or customer journey mapping • Experience working in brand, agency, or startup environments Company Overview • ABC is a strategic brand marketing and design agency offering two flexible paths: pay-as-you-go marketing services and high-performance brand design for growth-minded businesses. It was founded in 2017, and is headquartered in Los Angeles, California, US, with a workforce of 2-10 employees. Its website is Apply tot his job