[Remote] Vice President, Customer Acquisition

Note:The job is a remote job and is open to candidates in USA. Sundays for Dogs is a direct-to-consumer brand transforming the pet food industry with human-grade recipes. They are seeking a Vice President of Customer Acquisition to develop and execute growth strategies, manage media buying, and enhance customer acquisition efforts across various channels. Responsibilities• Lead the development and execution of customer acquisition strategies that align with the company’s growth objectives and unit economics• Manage a rigorous investment process that effectively measures attribution and is designed around incrementality• Oversee all media buying and planning activities, optimizing campaigns across all channels including social, search, TV, direct mail, podcasting, etc…• Manage website performance, ensuring a seamless user experience that maximizes conversion rates and engages customers effectively through custom landing pages and other experiences• Utilize A/B testing, conversion rate optimization (CRO), search engine optimization (SEO), answer engine optimization (AEO), and content marketing techniques to continually enhance customer acquisition efforts• Leverage data and insights for decision-making, manage reporting workflows, and lead read-outs designed to educate teams on what’s working and what’s not• Collaborate cross-functionally finance, operations, creative, brand, customer service, and retention to align acquisition strategies with business goals• Develop strategic promotional strategies that protect the brand while delivering incremental sales• Stay abreast of emerging trends and technologies in martech, especially artificial intelligence, to help drive efficiencies, innovation and performanceSkills• Minimum of 10 years of experience in performance marketing, with a strong background in media buying and planning• Proven expertise in digital (social, search, display, OLV) and CTV advertising• Strong analytical skills and a data-driven mindset, with proficiency in analytics tools and multi-touch attribution• In-depth knowledge of D2C and subscription business models• Experience with A/B testing, conversion rate optimization (CRO), and SEO• Highly technical with the ability to implement and manage advanced marketing technologies and analytics platforms• Exceptional communication and leadership skills, with the ability to inspire and lead a team toward achieving aggressive growth targets• Experience is running agency searches/ RFP processes, and vendor contract negotiations• Familiarity in linear television• Experience with marketing mix modeling• Curiosity and interest in leveraging artificial intelligence within the marketing functionBenefits• Unlimited PTO – we trust you to take the time you need.• Equity program – a chance to own part of the company! • 401k plan with employer match – invest in your future. • Annual work-from-home stipend – set up your workspace for success. • Competitive Medical, Dental, Vision plans – company covers 80%. • Sundays subscription for your pup! – because we care about your furry friends. • Parental leave & PAWrental leave – support for growing families, both human and pet. • Discounted pet insurance – keep your pets happy and healthy. Company Overview• Sundays for Dogs engages in the online retail of dog foods that are made by an air-drying method.It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is Apply tot his job