Senior Branding Expert (Individual Consultant Only) – Telemedicine Startup
Senior Branding Expert (Individual Consultant Only) – Telemedicine Startup U.S.-Based Only | 10+ Years Experience | Healthcare Branding Required Important — Please Read Before Applying This role is for an individual senior branding professional only. Agencies, studios, collectives, and teams will not be considered. If you outsource work, subcontract design, or represent a firm, please do not apply About the Engagement We are a U.S.-based telemedicine startup seeking a seasoned branding expert to personally lead and execute our brand creation from inception. This engagement requires hands-on strategic work, direct collaboration with founders, and deep familiarity with healthcare trust, credibility, and regulatory-adjacent branding considerations. ⸻ Scope of Work You will personally perform (no delegation): 1. Brand Naming • Create modern, short, healthcare-appropriate brand name options • Names must be scalable, credible, and investor-ready • Perform initial domain and trademark sanity checks • Provide clear brand rationale and positioning logic 2. Logo Design • Design primary and secondary logo marks • Ensure usability across: • Digital platforms (web & mobile) • App icons • Pitch decks and investor materials • Deliver final assets in vector and web formats 3. Brand Book / Guidelines • Brand positioning and voice • Color system and typography • Logo usage standards • Visual identity system • Brand do’s and don’ts • Built for long-term scalability and healthcare credibility ⸻ Required Qualifications (Strict) Applicants must meet all criteria: • 10+ years of professional branding experience • Individual consultant / freelancer (not an agency) • U.S.-based (must reside and work in the United States) • Demonstrated experience in telehealth, healthcare, or digital health branding • Portfolio with healthcare or medical-related brand work • Experience producing formal brand books / style guides • Strong strategic thinking beyond visual design • Clear, professional communication ⸻ Not a Fit If You Are • A branding agency, design studio, or marketing firm • A team applying under one profile • Planning to outsource or delegate work • Offshore or nearshore (U.S.-based required) • Primarily a logo designer without brand strategy depth Apply tot his job