VP, Product & Customer Marketing

Employ is transforming how hiring gets done. With our three ATS solutions - Jobvite, Lever, and JazzHR - plus cutting-edge AI Companions, we free recruiters from admin work and give them more time for what matters: connecting with people. More than 23,000 global customers rely on Employ to make millions of candidate connections each year, helping them hire smarter, faster, and at scale. From growing startups to the world’s most recognized brands, we’re redefining what’s possible in talent acquisition. We’re a fast-moving, remote-first team of builders and innovators who live our people-first philosophy every day. We back it up with flexible work scheduling and paid time off, comprehensive benefits, and career development opportunities that help you thrive. At Employ, you won’t just grow your career - you’ll help millions of others grow theirs. Come join our team where we have each other’s backs, champion our customers, hold ourselves accountable, and shape what’s next in talent acquisition. Candidate Safety Notice Please note, employ takes candidate safety seriously. Employ recruiters and employees communicate only via official @employinc.com email addresses. We will never request payment or personal financial information during the hiring process. If you receive suspicious outreach claiming to be from Employ, please report it to [email protected]. About the Opportunity – Vice President of Product and Customer Marketing • This role owns how our products are positioned, launched, and experienced across the full customer lifecycle, from first touch through long-term advocacy. • You will serve as the strategic connective tissue between Product, Sales, Growth, and Customer Success, ensuring clarity, alignment, and speed across go-to-market efforts. • You’ll shape the company’s market narrative and customer storytelling, translating complex product capabilities into clear, compelling value for SMB, Mid-Market, and Enterprise audiences. • As a hands-on leader, you’ll guide a high-performing team while personally driving critical initiatives such as major product launches, messaging frameworks, and customer advocacy programs that directly impact adoption, retention, and growth. Key Responsibilities • Define and evolve differentiated product positioning and messaging across segments and use cases. • Lead go-to-market strategy and execution for new products, features, and solutions in close partnership with Product, Sales, and Growth Marketing. • Scale customer marketing and advocacy programs, including case studies, reference programs, user communities, and NPS-driven initiatives. • Oversee high-impact sales and customer enablement assets such as pitch decks, playbooks, product videos, and customer stories. • Partner with Growth and Customer Success to design lifecycle programs that drive adoption, expansion, and customer lifetime value. • Establish metrics and dashboards to measure product adoption, retention, expansion, and campaign ROI, using insights to continuously refine strategy. About the Team • The Product and Customer Marketing team sits at the center of our growth engine, translating product innovation into customer value and market impact. We are a highly collaborative, fast-moving group that partners deeply across Product, Sales, Growth, and Customer Success. Our mission is to help customers succeed, amplify their stories, and turn product usage into long-term advocacy and revenue growth. What You Bring • A customer-first mindset grounded in deep empathy, curiosity, and a commitment to delivering real, measurable value. • 10+ years of experience in Product Marketing, Customer Marketing, or GTM roles, including 5+ years leading and developing teams. • Proven success driving product adoption, retention, and advocacy across B2B segments from SMB through Enterprise. • Exceptional storytelling and communication skills, with the ability to simplify complex products into clear, compelling narratives. • Strong analytical orientation with experience using tools like Salesforce, Gainsight, and BI platforms to inform decisions and optimize performance. • A collaborative, execution-oriented leadership style that thrives in high-velocity environments and drives alignment across teams. Why You’ll Love Working Here: Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe. Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses. Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups. Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work. Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being. Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy. At Employ, we believe that when people from different backgrounds and perspectives come together, amazing things happen. We’re proud to be an Equal Opportunity Employer, and we’re committed to creating an environment where everyone feels welcomed, respected, and able to thrive. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe that when people feel they belong, they can do their best work and we want every member of our team to feel that sense of belonging. If you need accommodation at any stage of the hiring process, please reach out. We’ll be glad to support you. Recruitment Fraud Notice: Employ takes candidate safety seriously. Please be aware that Employ recruiters and interviewers will only communicate with candidates using official email addresses ending in @employinc.com. We will never ask for payment, banking information, or personal financial details at any stage of the hiring process, and we do not conduct interviews via messaging apps or social media platforms. If you receive communication that appears suspicious or claims to represent Employ but does not come from an @employinc.com email address, do not respond or continue engaging with the sender. Please report the message to [email protected]. Apply tot his job