Demand Marketing Manager

We’re looking for a Demand Marketing Manager who thrives on turning smart strategy into measurable pipeline results. In this role, you’ll own the performance of one or more demand generation channels and lead quarterly campaign planning that directly influences revenue. You’ll balance strategy and execution, collaborate closely with Sales and Lifecycle Marketing, and use data to continuously optimize how we reach and engage the right customers. What You’ll Do: • Build and execute quarterly demand generation plans across channels such as email, paid media, SEO, social, and events • Own the performance of one or more demand channels, optimizing for pipeline contribution, pacing, and ROI • Manage channel budgets, forecast performance, and ensure spend aligns with approved brand and campaign allocations • Partner with freelancers or vendors to support campaign execution and delivery • Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets • Work closely with Sales and Lifecycle Marketing to align on campaign goals, lead follow-up, and downstream pipeline impact • Analyze campaign performance using metrics like MQL-to-opportunity conversion, ROAS, and landing page conversion rate, and translate insights into action • Collaborate with Operations, Content, Web, and Product Marketing to deliver integrated campaigns • Use AI-powered tools to support budget modeling, bid optimization, and creative testing • Travel up to 10% as needed What You Bring: • Deep expertise in at least one demand generation channel (paid media, SEO, email, or events), with clear examples of performance impact • Strong analytical skills and comfort working with pipeline-level metrics, not just top-of-funnel activity • A collaborative mindset and experience working closely with Sales, Lifecycle Marketing, and external partners • Confidence managing budgets, vendors, and competing priorities • Clear, thoughtful written and verbal communication skills • The ability to stay organized and focused in a fast-moving environment Experience & Education We're Looking For: Required • Bachelor’s degree in Marketing or equivalent experience • 3–5 years of experience in B2B marketing • At least 2 years in a demand generation-focused role Preferred • Bachelor’s degree in Communications, Business, or a related field • 5+ years of experience in B2B SaaS marketing • Hands-on experience running integrated campaigns that drive measurable pipeline results • Experience in the fitness or wellness industry Apply tot his job