Experienced Social Media Strategy & Activation Manager III - Leading Paid Social Media Strategy for Disney Parks & Resorts

Unlock the Magic of Disney with a Career in Social Media Strategy & Activation At Walt Disney Experiences, our motto is "We create happiness!" We're not just a company; we're a community of innovators, storytellers, and entertainers who are passionate about pushing the limits of entertainment and building the never-before-seen. As a Social Media Strategy & Activation Manager III, you'll be part of a dynamic team that helps drive the Disney magic through effective paid social media strategies. If you're ready to join a team that makes a real impact and are passionate about social media, keep reading! About the Role & Team We're seeking a talented Social Media Strategy & Activation Manager III to lead segments within our Disney Parks in-house paid Social Media Strategy & Activation team. As a key member of this team, you'll report to the Manager and help drive the development and execution of paid social media strategies across various platforms, including Facebook/Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn. You'll be responsible for maintaining our current tech partnerships and exploring new, innovative digital platforms to stay ahead of the curve. Key Responsibilities Lead Paid Social Strategy: Develop and execute paid social media strategies for key segments within Parks and Resorts, driving engagement, conversions, and brand awareness. Improve Dynamic Strategies: Continuously monitor and optimize social media strategies to improve core social KPIs, such as ad CTRs, post engagement, cost efficiencies, and audience-specific messaging. Support Team Growth: Guide and support direct reports to achieve technical and personal growth, ensuring the team's overall success. Drive Innovation: Lead conversations to drive innovation across analytics and testing, identifying opportunities for improvement and implementing new ideas. Platform Tool Expertise: Own key social media activation platform tools, including future partnership additions, and work with teams to identify and design tools to improve efficiency. Cross-Functional Collaboration: Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow. Essential Qualifications & Skills 7+ Years of Digital Marketing Experience: Proven track record in digital marketing, with a focus on social media strategy and activation. Leadership Experience: Ability to guide direct reports to technical and personal growth, with a caring and supportive management style. Social Media Expertise: Extensive experience with social media platforms and related tools, including Facebook/Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn. Holistic Business Understanding: Strong grasp of holistic business trends and the impacts of these trends in the digital and social space. Paid Social Strategy: Ability to develop holistic paid social strategies that drive results. Autonomy and Adaptability: Comfort with a high level of autonomy and ability to adapt to changing priorities. Work Management Platforms: Familiarity with work management platforms such as Workfront, Smart Sheets, etc. Preferred Qualifications Marketing, Business, or Analytics Background: A degree or background in Marketing, Business, Social Media, Analytics, or Statistics is a plus. Four-Year College Degree or Equivalent: A four-year college degree or equivalent work experience is required. Career Growth Opportunities and Learning Benefits At Disney, you'll have access to a range of career growth opportunities and learning benefits that will help you grow professionally and personally. As a Social Media Strategy & Activation Manager III, you'll be part of a dynamic team that is passionate about innovation and excellence. You'll have the opportunity to work on high-profile projects, collaborate with cross-functional teams, and develop your skills in a fast-paced and supportive environment. Work Environment and Company Culture We're a remote-friendly company that values flexibility and work-life balance. As a member of our team, you'll be part of a community that is passionate about creating happiness and making a positive impact. Our company culture is built on a foundation of innovation, teamwork, and respect, and we're committed to creating an inclusive and supportive work environment. Compensation, Perks, and Benefits We offer a competitive salary and a comprehensive benefits package that includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Our rewards package is designed to help you live your best life, and we're committed to supporting your overall well-being. Join Our Team! If you're a motivated and experienced social media professional looking for a new challenge, we want to hear from you! As a Social Media Strategy & Activation Manager III, you'll be part of a dynamic team that is shaping the future of Disney's social media presence. Don't worry if you don't meet every single requirement – we value a great attitude and a willingness to learn above all. Submit your application today and join our team! Ready to apply? Click here to submit your application! Apply for this job Apply tot his job