Marketing Technology Manager (Remote from West Coast)

WHO WE ARE Parse Biosciences is a global life sciences company whose mission is to accelerate progress in human health and scientific research. Empowering researchers to perform single cell sequencing with unprecedented scale and ease, our pioneering approach is enabling groundbreaking discoveries in cancer treatment, tissue repair, stem cell therapy, kidney and liver disease, brain development, and the immune system. Founded based on a transformative technology invented at the University of Washington, Parse has raised over $100 million and our tools are trusted by over 3,000 labs across the world. Our growing portfolio of products includes Evercode Whole Transcriptome, Evercode TCR, BCR, Gene Capture, and Trailmaker, a software tool for data analysis. Headquartered in Seattle, Washington’s vibrant South Lake Union district, Parse Biosciences recently opened a 34,000 square foot headquarters and state-of-the-art laboratory. THE POSITION The Marketing Technology Manager will own and evolve Parse Biosciences' marketing technology ecosystem, combining hands-on technical execution with strategic thinking to drive measurable pipeline growth. This is an individual contributor role focused on managing our marketing technology ecosystem, sitting at the intersection of marketing, technology, and data. You'll build automation workflows, integrate AI-powered tools, optimize our web presence, and translate analytics into actionable insights. Reporting to the Director of Digital Marketing and Operations, you'll have a significant impact on how we attract, nurture, and convert leads across the full customer journey. IN THIS POSITION, YOU WILL: Marketing Automation & Email • Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels • Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality • Build and maintain segmentation strategies for personalized communications AI & Technology Integration • Identify and implement AI-assisted marketing tools • Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications • Evaluate emerging marketing technologies and recommend adoption strategies Web & SEO • Manage and enhance our WordPress website with a focus on conversion optimization and user experience • Implement modern web development approaches to improve site performance and functionality • Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves Analytics & Reporting • Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools • Analyze campaign performance and provide data-driven recommendations to improve marketing ROI • Track and report on pipeline contribution and marketing-influenced revenue ABM & Social • Develop and support account-based marketing programs targeting key accounts • Help manage social media accounts and integrate social into broader automation strategies Compliance & Operations • Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations • Maintain documentation of marketing technology processes and integrations FOR THIS POSITION, WE LOOK FOR • Bachelor’s degree in Marketing, Business, Computer Science, or similar • 5+ years of experience in digital marketing with progressive technical responsibility • Advanced-level proficiency in HubSpot Marketing Hub Enterprise • Strong WordPress skills and familiarity with modern web technologies • Demonstrated experience building and maintaining API integrations • Solid command of SEO principles and emerging AEO tactics • Proficiency in Google Analytics and experience building custom reporting dashboards • Understanding of B2B sales pipelines and marketing's role in revenue generation • Experience with AI-assisted marketing tools and AI coding assistants • Experience with account-based marketing platforms • Working knowledge of HTML, CSS, and JavaScript • Familiarity with data privacy regulations and compliance requirements Qualities We Value: • Self-directed problem solver comfortable with ambiguity • Curious about emerging technologies and eager to experiment • Able to translate technical capabilities into business outcomes • Strong communicator who can work across marketing, sales, and technical teams JOB CONDITIONS • This position is home office based and will require a reliable internet connection and a suitable workspace to fulfill job duties effectively. • Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email. • Travel requirements: This position does require visits to our Seattle HQ one or two times per quarter. Applicable travel expenses will be covered by Parse. Parse Biosciences is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected by federal, state, or local law. As part of our commitment to fairness and inclusion, we do not use artificial intelligence or automated systems to screen job applications. Every application is reviewed by a member of our hiring team to ensure that hiring decisions are made thoughtfully and equitably. Apply tot his job