Product Analyst - Data Analytics

Compensation Pay Range: $73,120.00 - $109,680.00The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Additional compensation includes annual, quarterly performance, or premiums may be paid in amounts ranging per hour in specific circumstances. Premiums may be based on schedule, facility, season, or specific work performed. Multiple premiums may apply if applicable criteria are met. About the Role O’Reilly Auto Parts is looking for a data-focused Product Analyst who can partner with our B2C ecommerce product team to shape the way we capture and use data.This role will focus on defining what Google tags need to be created, curating our data layer, and ensuring GA4 is structured to drive meaningful insights. It will also involve interacting with various other user data collection tools like Fullstory to supplement the product team’s analysis. You’ll work closely with engineering and business analytics teams to make sure the right data is flowing, accessible, and actionable. If you love being the bridge between product, engineering, and analytic - and you’re excited to build a foundation for data-driven decision making - we’d love to hear from you!What You'll Do Collaborate with product managers, designers, and engineers to define tracking requirements and tagging strategies that align with business goals. Partner with engineering to curate and manage the GA4 data layer for consistency, scalability, and accuracy. Validate, test, and document GA4 event tracking implementations. Work with a team of data specialists to develop and maintain tagging guidelines and standards across our Digital Commerce sphere. Fully understand the OReillyAuto.com product data landscape and become a subject matter expert resource for the Product team.Provide insights and recommendations to product teams based on GA4 data, highlighting user behavior, funnel performance, and opportunities for optimization. Stay current on GA4 best practices, emerging tools, and industry standards. What We're Looking ForRequired Skills &Experience: Hands-on experience with GA4 event planning and implementation, data layer design, and Google Tag Manager (GTM) tag management. Strong knowledge of ecommerce KPIs and how to measure them through tagging and analytics.Ability to translate product questions into tracking requirements and data specifications. Proven collaboration skills, with experience working alongside engineering and product teams. Detail-oriented, with a commitment to data accuracy and quality assurance. Experience with GTM implementation. Familiarity with SQL, BigQuery, or other query languages. Bonus Skills (nice to have, but not required): Knowledge of dashboarding and visualization tools (Looker Studio, Tableau, or Power BI). Exposure to other marketing and product analytics platforms (e.g., FullStory, Mixpanel, Amplitude).Who You Are You love "living in the data" - digging deep to uncover anomalies and ensure accuracy. You rely on facts rather than assumptions when making decisions and providing answers. You’re detail-focused but can also step back and see the big picture. You enjoy collaborating across disciplines and speaking both “engineer” and “product.” You have a strong sense of ownership and want to make an impact through data. Why Join Us? Play a key role in shaping the analytics foundation for O’Reilly’s ecommerce products.Partner with cross-functional teams to drive data-informed product decisions. Contribute to high-visibility projects that impact millions of online shoppers. Be part of a growing product team that values collaboration, innovation, and continuous learning. O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization. TotalCompensation Package: Competitive Wages & Paid Time Off Stock Purchase Plan & 401k with Employer Contributions Starting Day One Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA) Team Member Health/Wellbeing Programs Tuition Educational Assistance Programs Opportunities forCareer Growth O’Reilly Auto Parts is an equal opportunity employer.The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option 1, and provide your requested accommodation, and position details. Your first job at O’Reilly Auto Parts is just the beginning! From a comprehensive benefits and compensation package to a rewarding and positive work environment, your leaders will support you and foster your development so you can grow with the company.Our promote-from-within philosophy means our top leaders worked their way up – and you can, too. Learn more about our culture, benefits, and history at oreillyauto.com/careers. Apply tot his job