Senior Brand Manager, Adult

Job Description:• Develop and execute brand commercialization strategies for the Adult Portfolio, addressing market needs, competitive dynamics, and annual business objectives. • Work closely with the brand team to integrate adult portfolio initiatives into the overall annual marketing plan, ensuring consistency with Kate Farms’ brand framework across all products and campaigns. • Collaborate with cross-functional teams (e.g., Sales, Supply Chain, Product Development, Business Operations) to optimize portfolio potential, identify market gaps, and develop actionable strategies.• Leverage brand equity tracking to develop audience-specific targeting strategies for healthcare professionals (HCPs), caregivers, and adult patients to drive engagement and adoption. • Partner with Consumer Insights and Analytics teams to refine targeting efforts based on segmentation, behavior, and feedback data. • Lead pricing strategy development for the adult portfolio, ensuring alignment with business objectives, market conditions, while optimizing profitability and access across healthcare, eCommerce, and retail channels.• Conduct competitive analyses and regular pricing reviews to recommend strategic adjustments, collaborating with Finance, Revenue Operations, and sales channels to ensure consistent execution across all channels. • Oversee go-to-market strategies for new product introductions (NPIs), including launch plans, media strategies, and cross-functional execution. • Manage product lifecycle initiatives, such as reformulations, packaging updates, and portfolio expansions, to sustain relevance and growth. • Conduct post-launch evaluations to measure effectiveness, track results, and propose refinements for future initiatives.• Lead integrated omnichannel marketing campaign strategy designed to engage both healthcare professionals and consumers, driving retention and sales across DTC, retail, and Amazon channels. • Develop consumer and HCP journeys that map key touchpoints, from awareness to loyalty, ensuring seamless experiences across digital, in-person, and professional channels. • Create messaging and campaigns tailored to adult-focused audiences, leveraging digital tools, professional education initiatives, and caregiver-focused content to drive engagement and advocacy.• Partner with Brand Marketing team to ensure strategy is executed flawlessly across campaign messaging and creative. • Track key performance indicators (KPIs) for campaigns and portfolio performance, leveraging insights to refine marketing strategies and improve outcomes. • Monitor competitive activity, customer needs, and feedback to continuously optimize strategies for adult products. • Partner with the Consumer and HCP Insights teams to conduct brand and audience research, aligning marketing efforts with emerging trends and behaviors.• Provide input on forecasting, tracking, and advertising and promotion (A&P) budgeting for the adult portfolio. • Work collaboratively with the Trade and Sales teams (Retail, katefarms.com, and Amazon.com) to integrate market insights into annual budget plans and tactical campaigns. Requirements:• BA/BS Degree in Marketing or Business Administration. MBA strongly preferred. • 8+ years of progressively responsible brand/product management experience in either health care/OTC marketing or consumer packaged goods marketing.• Experienced in creating data-driven forecasts. • Demonstrated experience participating in Stage Gate and S&OP processes in prior organizations. • Strong analytical skills and KPI tracking capabilities, applying data to support business decisions, strategies, and contingency plans. • Ability to create and execute complex strategic business plans, find solutions to business problems, and then act on them to drive results. • Effective communication and presentation skills with the ability to successfully influence business strategy and investment decisions in the company’s best interest.• Demonstrated leadership with agencies, including constructive feedback and fast-paced decision making. • Proven track record of successfully managing multiple projects and priorities simultaneously. • Strong commitment to company mission and values. • Ability to work independently and collaboratively in a fast-paced, dynamic environment. • Respectfully shares and accepts feedback willingly from all levels of the organization. Benefits: Apply tot his job