Facebook & Instagram Ads Manager Needed (Auware Landing Pages on Shopify Stores)
We are looking for an experienced paid social media consultant or agency to take over and optimize our Facebook and Instagram advertising campaigns across several DTC Shopify consumer brands. Our focus is shifting entirely toward audience-specific advertising, where each ad campaign is tightly targeted to a defined audience and drives traffic to its own dedicated landing page built with Auware ( We were an early tester of Auware and saw a significant uplift in conversion rates. Now, we want an expert paid media partner to fully manage this strategy for us moving forward (currently internally-managed). What You’ll Be Responsible For • Auditing our existing Meta (Facebook + Instagram) ad account structure • Reworking campaigns to align with Auware audience landing pages • Building and optimizing campaigns around defined customer audiences • Managing creative testing, targeting strategy, and funnel performance • Ongoing optimization of spend, ROAS, CAC, and conversion rates • Reporting insights and recommendations regularly • Full paid social campaign ownership moving forward Current Advertising Spend • Approximately $50,000/month in Meta ad spend • Multiple DTC CPG brands running on Shopify • Campaigns currently active but need restructuring and professional management Ideal Freelancer or Agency You are a great fit if you have: • Deep expertise managing Meta ads at $50k+/month spend levels • Proven experience scaling Shopify DTC brand paid campaigns • Strong understanding of audience segmentation and personalized landing pages • Conversion rate optimization mindset (ads and landing pages working together) • Ability to take full ownership of paid social performance Bonus if you have experience with: • Auware • Multi-brand ad account structures • Creative strategy for CPG products Deliverables • Full audit and recommendations in the first 1–2 weeks • Rebuilt campaign structure aligned with the audience-specific Auware landing pages • Ongoing management and optimization of paid social performance • Consistent reporting and performance improvements over time Timeline We are ready to begin immediately and are looking for a long-term partner if performance is strong. Apply tot his job