[Remote] Conversion Rate Optimization Lead - CRO - Fully Remote

Note:The job is a remote job and is open to candidates in USA. Brand Bolt is a fast-growing portfolio of direct-to-consumer health, wellness, and beauty brands. They are seeking a Conversion Rate Optimization Lead to own and advance their CRO function, driving a cohesive experimentation program and optimizing the full DTC funnel for their portfolio brands. Responsibilities• Define and lead an end-to-end CRO strategy that directly supports Brand Bolt’s growth and revenue goals• Build and continually refine an experimentation roadmap that balances high-velocity “quick wins” with bigger strategic bets• Set clear benchmarks and conversion targets across brands, funnels, and customer segments, and ensure alignment with business objectives• Conduct market and competitor research to uncover new testing ideas and adopt emerging best practices in CRO• Plan, launch, and analyze A/B tests, multivariate tests, and other experimentation methods across web, landing pages, and key digital touchpoints• Own the full test lifecycle—from hypothesis development and test design through implementation, readouts, and rollouts• Create and document scalable testing processes that increase test volume without sacrificing statistical rigor or quality• Prioritize experiments based on projected impact, effort, and alignment with broader performance and brand goals• Use advanced analytics, heatmaps, and session replay tools to diagnose performance issues and uncover optimization opportunities• Maintain and evolve customer journey maps and conversion funnels, highlighting critical drop-off points and high-leverage improvements• Track, report, and socialize key metrics such as conversion rate, engagement, revenue per visitor, and lift from tests• Apply sound statistical methods to interpret test outcomes and translate findings into clear, actionable recommendations• Improve end-to-end user journeys, navigation, and conversion paths to create seamless, intuitive, and trustworthy experiences• Analyze behavioral signals to pinpoint friction, anxiety, and confusion, then partner with design, product, and copy to address them• Concept, test, and iterate on high-impact landing pages, product detail pages, and checkout flows to maximize conversion efficiency• Incorporate proven persuasion, behavioral psychology, and direct response techniques into page structure and messaging to increase action ratesSkills• 7+ years of experience in conversion rate optimization, digital analytics, and/or growth marketing for performance-focused businesses• Demonstrated success driving measurable conversion gains in direct-to-consumer environments, specifically in the DTC health and wellness space• Hands-on experience owning experimentation programs and managing robust testing roadmaps• Deep proficiency with A/B testing platforms (e.g., Optimizely, VWO, Convert) and analytics suites (e.g., Google Analytics GA4, Adobe Analytics)• Strong grounding in statistics, including hypothesis testing, sample sizing, and experimental design• Experience with behavioral and UX analytics tools such as Hotjar, FullStory, or Crazy Egg, along with heatmap and session replay capabilities• Comfort with data visualization tools and foundational skills in HTML, CSS, and JavaScript to collaborate effectively with engineers and designers• Understanding of CRM, lifecycle marketing, and marketing automation platforms, and how they connect to CRO initiatives• Familiarity with UX/UI best practices and user psychology as they relate to decision-making and conversion• Knowledge of native, affiliate, and performance media channels and how upstream acquisition impacts on-site performance• Experience optimizing for subscription, continuity, or repeat-purchase models is a strong plusBenefits• Competitive compensation• Generous performance-based incentives• Flexibility and autonomy of a remote work environment built on trust and accountabilityCompany Overview• With decades of experience in health, wellness, beauty, copywriting, media buying, strategy, performance, conversion optimization, and high-level leadership, we are experts in igniting brands to success in the fiercely competitive digital world.It was founded in undefined, and is headquartered in Denver, Colorado, US, with a workforce of 11-50 employees. Its website is Apply tot his job