Sr Brand Manager (eCommerce) - ECommerce, Content Strategy SW9-18307101L783
About the positionTheSenior Brand Manager (eCommerce) will be responsible for executing brand strategies to enhance market presence and drive growth for a pharmaceutical client. This freelance position involves overseeing brand management initiatives, eCommerce strategies, and content syndication, ensuring alignment with overall business objectives. The role is primarily remote but offers a hybrid option for local candidates, and it is a 6-month contract starting in January 2025. Responsibilities• Lead digital content strategy across 12 brands focusing on eCommerce digital shelf content.• Develop and execute digital content based on commercial success criteria and metrics, owning the annual content calendar for each brand. • Improve digital shelf content for over 5000 product pages and 12 brand stores on platforms like Amazon and Walmart. • Manage content budget, including spend allocation, approvals, and reconciliation. • Lead digital content creation with agency partners and brand marketing teams. • Analyze market trends and consumer insights to inform brand strategy and decision-making.• Educate and advise retailers on optimizing their eCommerce platforms for product discovery and conversion. • Track and report on key performance indicators related to brand performance and adjust strategies accordingly. • Oversee maintenance of FAQs in collaboration with the Consumer Care team. Requirements• 5+ years of experience in brand management or a similar role. • Strong understanding of SEO, eCommerce platforms (Amazon, Walmart, Instacart), and digital marketing strategies. • Proven experience with eCommerce content, images, and video.• Excellent knowledge of SEO and discoverability. • Experience working directly with customer teams to optimize eCommerce platforms. • Experience managing agency partners. Benefits• Minimum Essential Coverage (MEC) medical plan• Dental/vision/term life package• Discount prescription program• Critical illness and accident coverage• Tele-behavioral health services• 401(k) plan• Sick leave for eligible candidates• Minimum Value (MV) PPO medical plan• Employee Stock Purchase Plan• Paid holiday eligibility based on length of service Apply tot his job